Hi Alan,
I am a student of MSC. Design Ethnography. I think the following books will be interesting to look into:
"Design Methods" by John Chris Jones. This is one of the seminal books on the subject."Twentieth Century Design" by Jonathan M. Woodham. You might find the other books by the same author useful."Design: a very short introduction" by John Heskett.May I please add that you might find the writings of Prof. M. P. Ranjan ,NID, India very useful; most of the papers are available online.
All the best with your research..
Best Regards
Anamika DebnathStudent of MSc Design EthnographyUniversity of DundeeScotland--- On Tue, 9/11/10, Alan Overton <[log in to unmask]> wrote:
From: Alan Overton <[log in to unmask]>
Subject: Consumer product design methodology
To: [log in to unmask]
Date: Tuesday, 9 November, 2010, 9:05 AM
I am a first year doctoral student in marketing/product development and am looking for recent design methodology models. It has been my experience that marketers often treat design as a "black box" that accepts product requirements and should produce optimal designs. I hope to create an integrated model that no only illuminates the dynamic, iterative nature of the design process, but also suggests areas where marketing knowledge could provide design insight.
I am researching work by Cross, Lawson, Hatchuel and Weill, Boland and Collopy, Rowe, and Brown I would be grateful for any recommendations for additional lines of research that would be relevant to the marketing community.
Thank you for any assistance you can give.
Alan Overton
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