Book now for the ALPSP North American Workshops in Washington DC and
Philadelphia
The ALPSP North American Workshop Program is designed to meet the needs of
the academic and professional publishing market, including both
not-for-profit organizations of all sizes and commercial publishers. Our
workshops offer career and personal development, preparing attendees for the
challenges of the future. They are very focussed, and to allow for active,
hands-on participation we limit registration to 12-18 attendees. This also
provides for networking opportunities, both with the tutors and other
registrants. Each course lasts a day and consists of a mix of presentations,
real-life case studies, practical break-out sessions and a question and
answer slot.
All workshops are full day and include continental breakfast, coffee/tea
breaks, lunch, and workshop materials.
BOOK YOUR PLACE AT http://alpsp.allenmm.com
or contact Isabel Czech, Executive Director, ALPSP North America,
[log in to unmask]
*** Early Bird discount will be offered. Receive an additional 15% discount
if you register for both Web 2.0 and Creating High Impact Marketing
workshops. ***
WEB 2.0: WHY IT MATTERS AND WHAT YOU NEED TO KNOW
Tutors: Terry Hulbert, American Institute of Physics & Anna Jester, Allen
Press
Wednesday, September 30, Washington, DC
This hands-on course will clear away any perceptions that Web 2.0 is a mix
of confusing jargon and technology, and demonstrate how Web 2.0 thinking and
tool use can help publishers to become more successful.
CREATING HIGH-IMPACT MARKETING
Tutors: Janet Fisher, Publishers Communication Group, Inc; Melissa Blaney,
American Chemical Society; Ted Freeman, Atypon
Thursday, October 1, Washington, DC
Successful, result-orientated marketing involves creating high-impact online
and print material. High-impact material can help build brands, develop
customer loyalty and generate revenues.
THE JOURNAL EDITORIAL OFFICE
Tutors: Evelyn Jabri, American Chemical Society; Nancy Winchester, American
Society of Plant Biologists; John Long, American Society of Plant Biologists
Wednesday, November 4, Washington, DC
This is an introductory, highly participative, course for those new to the
editorial side of journals publishing. Participants will gain a broad
overview of the workings of the editorial office in both non-commercial and
commercial publishing companies.
UNDERSTANDING JOURNAL METRICS **NEW WORKSHOP**
Tutors: Marie McVeigh, Thomson Reuters Scientific; David Tempest, Elsevier
Thursday, November 5, Philadelphia, PA
Do you really know what an Impact Factor is? Many of us think we know, but
do we really? Two of the industry's leading industry experts will share
their knowledge and help bring us to the next level.
FUNDAMENTALS OF JOURNALS FINANCE
Tutors: Corey Gray, Taylor & Francis; Paul Hilger, Consultant
Tuesday, November 17, Philadelphia, PA
What do all those financial terms mean? Can you make any sense of the
financial information provided to you? This workshop will provide an
in-depth look at journal finances with an overview of profitability, revenue
streams and expenses.
LICENSING DIGITAL CONTENT
Tutors: Carol Richman, SAGE; Valentina Kalk, World Bank Publications; Eric S
Slater, American Chemical Society
Wednesday, November 18, Washington, DC
This workshop will outline the development of electronic licensing and how
it relates to primary product sales, secondary sales and copyright.
PROJECT MANAGEMENT FOR PUBLISHING
Tutors: Cara Kaufman, Kaufman-Wills Group LLC; Carolyn Hassett, SAGE
Publications
Thursday, November 19, Washington, DC
Today, every part of the publishing process is subject to change. How well
we manage the change determines our level of success. Introduction of
appropriate project management methods can help you gain control over an
unwieldy project and increase your chances of a winning result.
Early Bird discount will be offered. All workshops are full day and include
continental breakfast, coffee/tea breaks, lunch, and workshop materials.
BOOK YOUR PLACE AT http://alpsp.allenmm.com
For additional information go to www.alpsp.org or contact Isabel Czech,
Executive Director, ALPSP North America, email: [log in to unmask]
For further information on ALPSP training: www.alpsp-training.org
ALPSP is a Company limited by guarantee and incorporated in England and
Wales Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
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