Hi Terry and Mattias,

In more lighter mode there is "Blink" by Malcolm Gladwell, penguim books, I 
think..
Cheers,
Eduardo

----- Original Message ----- 
From: "Terence Love" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, March 30, 2009 1:20 PM
Subject: Intuition in design


Hi Mattias,

You might find it interesting to look at the two big classic texts of Tony
Bastick on intuition   - reviewing the construct, concept, definitions,
biology  and theorisation of 'intuition' across multiple fields.  They are:

Bastick, T. (1982). Intuition: How we think and act. England: John Wiley and
Sons.
Bastick, T. (2003). Intuition: Evaluating the Construct and Its Impact on
Creative Thinking. Kingston, Jamaica: University of West Indies Press,
Verlag, Stoneman & Lang.

The first one potentially would have put design research a decade or more
ahead of where it is now. Come to think of it, it could still put design
research a decade ahead of where it is now!

Best wishes,

Terry



-----Original Message-----
From: PhD-Design - This list is for discussion of PhD studies and related
research in Design [mailto:[log in to unmask]] On Behalf Of Mattias
Arvola
Sent: Monday, 30 March 2009 5:35 PM
To: [log in to unmask]
Subject: Intuition in design

Don,

although i sympathise with your definition of intuitive I would like to
expand it. If we look at the notion of "intuitive" interfaces, I agree with
your reasoning. However, I think that when it comes to research in relation
to the design process we can expand on it.

You often hear that designing is about employing tacit knowledge or
intuition for that matter. In relation to this I like Jerome Bruner's
definition in the introduction to The Process of Education (1960, p. 13)
where he describes intuition as "the intellectual technique of arriving and
plausible but tentative formulations without going through the analytical
steps by which such formulations would be found to be valid or invalid
conclusions". This is about how experts leaps to solutions and decisions,
seemingly without analysis. Now, this is of course the starting point for
some of Donald Schön's work. So where I wanted to go with this is that it is
not only a matter of automated behaviour.

What Bruner labels intuitive is perhaps something you would call
subconscious.

Cheers,
// Mattias
--
Mattias Arvola, Ph.D.
Sr. lecturer in Interaction Design.
Linköping University and Södertörn University.
www.arvola.se


On Wed, 11 Mar 2009 09:50:38 -0700, Don Norman <[log in to unmask]> wrote:

>I'd like to provide some definitions and some more structure.
>
>Intuitive.
>
>I have outlawed the use of intuitive in my writings and classes because
>people seem to think "Intuitive" means easy and straightforward.  Not
>at all. Intuitive simply means that the action was done automatically,
>without any conscious awareness, so that no explanation is possible.
>Almost all, underline all) actions we do intuitively are the result of
>thousands of hours of practice, so that initial skills become automated
>and, thereby, subconscious.  Whenever someone tells me they want to
>make some device so simple that it is "intuitive," I always ask why
>they want the person to have to spend thousands of hours learning it.
>(What are examples of intuitive acts that take such a long time to
>learn? Everything. Walking, talking, reading, writing, using a light
>switch (what a non-obvious object -- I flip a switch here and a light way
over there turns on or off).
>
>There are a few things built into human cognition that are intuitive by
>the old definition: causality (if one event occurs roughly 100 msec.
>before another, it is usually seen as causal). Fear of heights. Basic
>built in functions (in what I have called the "visceral" level). But
>these are seldom what designers are speaking of.
>
>
>Subconscious.
>
>Most of the brain's activities are subconscious. And as one person
>pointed out, this does not mean emotional. Almost all over learned
>skills are subconscious. This is why the worst way to find out what a
>person needs is to ask them. Sure they will tell you, but their answer is a
rationalization.
>Skilled psychologists can explain a person's behavior after careful
>observation better than the person can explain their own behavior.
>


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