Good Morning Community,
My name is Matteo, I am looking for definitions of "Latent Need".
Unfortunately I need a reference for every definition. Someone refers to
latent need as tacit need, both the definitions works fine for my study
purpose. I will share a final .pdf with definitions and references. Hope to
receive a lot of comments.
I start with this one:
Latent needs - User needs which the users themselves may not have thought
about but which when met, deliver delight and exceed expectations (see also
Tacit needs ). Gary Davis
http://www.designcouncil.org.uk/en/About-Design/Design-Techniques/Ergonomics-by-Gary-Davis/Glossary/
Thank you for your collaboration,
Matteo
MIT-Sloan Management School
visentin at mit dot edu
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