This is a brand new course from Renew Training which is owned and managed by
Simon Inger and Tracy Gardner.
This course is aimed at experienced technical, finance, customer service or
other operational groups who need to improve their understanding of the
business environment they operate in, as well as new hires from outside the
industry in any role including sales, marketing and senior management.
This course can be booked online at:
www.renewtraining.com/schedule.htm
COURSE INFORMATION
Learning Objectives:
- To gain a solid overview of the industry and to understand the supply
chain from author to reader
- To have a greater understanding of some of the issues faced by colleagues
and customers
- To gain insight into current “hot topics” in publishing.
Description:
No matter what your job role and function, it is essential to understand the
industry you are working in. Industry issues help shape company strategy,
customer’s actions and management decisions, and so it is important that the
whole workforce understands how the supply chain works and is aware of the
key constituents and their motivations.
This course will give attendees an overview of the journals industry; it
will introduce the key players and explain their roles, and will explain the
entire publishing value chain including authors, societies, publishers,
subscription agents, aggregators, A&I services, commercial search engines,
library systems vendors, librarians and researchers. This course is
essential for anyone who would like to develop their knowledge of the
business of journals publishing.
Agenda Topics:
-Why journals exist
-The Role of the Journal Publisher
-The Role of the Library
-Sales and sales intermediaries
-The Researcher as a consumer (or reader)
Location: Said Business School, Oxofrd
Time and Date: 25th September, 9.30AM-4PM
Price: £210 + VAT per person
Book online at www.renewtraining.com/schedule.htm
Tracy Gardner
Renew Training
Tel: +44 (0) 7884 438007
Email: [log in to unmask]
lis-e-resources is the new name for lis-e-journals from the 1st July 2008
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