Gunnar,
Thank you for the insightful reply.
The first object that comes to mind with your comment is a newspaper, which
serves different people in also different ways. Magazines maybe do it even more.
I did a project last year about museum catalogs. They had to much
information, were expensive and were sold in the end of the exhibition.
I've tried several ways of changing the object so it could have different
approaches to people in the museum experience.
I am still not sure if it was successful.
So the question is, I guess, can this be a right or desired path?
And even if it is, can we try to achieve it by research?
>> can these objects interact in different ways, without depending
>> on digital technologies?
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>Do you mean in different ways with different people or in different ways
with one person? Kenneth FitzGerald's "Seen and Not Seen" (sorry--I think
it's only available in my -Graphic Design & Reading-) talks about how a
piece of graphic design can invite or disinvite particular readers. Isn't
the same thing done regularly within a single publication with specific
items drawing attention from specific people?
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