NextD Events


WorkshopONE Summer Session 2008
Saturday July 19, New York City
Registration Opens

http://www.nextd.org

The summer session of NextD WorkshopONE / Understanding Cross-Disciplinary Innovation 
Leadership Now is back by popular demand and scheduled for July 19th in New York. If your work 
places you in a position where you have to lead cross-disciplinary teams tasked with co-creating 
innovative solutions to complex, fuzzy challenges, this workshop is for you. 
 
Around the world everyone is talking about the importance of innovation leadership, but what the 
heck is it in the context of cross-disciplinary organizations and in terms of everyday behavior? 
How do you make innovation inclusive, tangible, real and applicable to the diversity of challenges 
facing you and your organization today?

In the 21st century continuous change has already become part of the everyday marketplace. In 
this context organizational leaders face a continuously evolving array of never before encountered 
challenges and opportunities. To operate in that emerging landscape of complexity today 
design/innovation leaders need highly adaptable process tools and cross-disciplinary team 
leadership skills applicable to many types of challenges or opportunities. 

NextD WorkshopONE is a hands-on learning-by-doing session like no other. We gear this session 
towards the design community and much is shared about Design 3.0.

NextD WorkshopONE is discipline agnostic and focused primarily on HOW (Process) rather than 
any particular WHAT (Content). This is not a touchy-feely Kumbaya session, folks. Our instructor 
teams draw from and share lessons learned on the front lines of 21st century innovation 
acceleration, organizational transformation, and strategy consulting practice.

WorkshopONE works at the level of foundational pattern language for inclusive innovation and 
adaptable strategic co-creation. That language and the interconnected toolkit can be adapted to 
any challenge condition. Knowledge of that pattern language can inform all specialized innovation 
process types, including Strategy Design, Strategic Planning, Business Design, Organizational 
Systems Design, Architecture, Industrial Design, Communication Design, Environmental Design, 
Experience Design, Design Research, etc.

We all know it is easy to talk the talk of cross-disciplinary innovation collaboration but how do 
design leaders walk the walk? Find out at NextD WorkshopONE.

Included in this year's session will be a presentation on Design 3.0 / Making Sense of Design Now! 
Come and learn about the future of human-centered design innovation that has already arrived.

Registration is now open:

Date: Saturday, July 19, 2008
Location: New York City
Duration: One Day
Cost: $750 Per Person

Space is limited. To register today send an email to [log in to unmask]

See movie from last summer's session:
http://nextd.org/media/mindscape/WONE_NYC_07movie.mov


Feedback from last summer's session:

“My expectations were greatly exceeded.”

“NextD is the best articulation that I’ve seen of the future opportunity and challenges for the 
design professions.”

“WorkshopONE provides valuable tools for tempered radicalism within a corporate culture.”

“I learned new ways of doing and explaining what I do that I can use today.”

“I appreciated the content, but also the opportunity to get a clearer sense of the context...Design 
3.0.”

“WorkshopONE is a process for discovering your own process... brilliant!”

“Had a lot of fun while learning many new skills”

“Great experience...You have done an amazing job, and I’ve found it very inspiring.”

“I’d like to see my whole division sitting in this room and experiencing what it is to understand 
each other's problem solving styles and the creative problem solving process”

“I appreciate having one big conceptual bucket to help me think through all this stuff that I have 
been figuring out on my own.’

“A comprehensive approach to articulating the future role of design.”

“I appreciated meeting others working on Design 3.0 and understanding their sense of where they 
are in the world.”

“Real life examples”

“Knowledgeable and skillful delivery.”

“WorkshopONE solidifies concepts that I’ve explored and gives me tools to implement them.”

“Served as both a catalyst to re-think my design approach, and as an opportunity to reinforce 
design principles that I hold dear.”

“I feel a renewed excitement.”

“WorkshopONE is essential for all teams of any discipline.”


Who Should Attend:

Leaders proactively seeking new innovation leadership learning paths

Designers seeking participatory co-creation skills 
 
Leaders seeking to construct inclusive innovation in their organization
 
Designers facing difficult cross-disciplinary work challenges 
 
Graduate design educators being asked to provide more robust, team-based cross-disciplinary 
innovation skill-building
 
Leaders facing cross-disciplinary project leadership/navigation challenges
 
Designers wanting to move beyond product or service innovation

Designers seeking to become involved in defining challenges not just responding to”briefs”  
 
Graduate design students who are presently receiving no cross-disciplinary innovation skill-
building in their existing graduate programs
 
Designers who were trained in design school primary to work with their own tribe but now have to 
work with many other disciplines
 
Designers who were trained primary to work alone at the computer but now have to lead complex 
projects involving many people
 
Leaders who were trained to solve framed match-book size problems but now face highly 
complex unframed client challenges
 
Designers and design educators seeking to become NextD initiative leaders in their own work 
environments
 
Designers interested in learning about cross-disciplinary innovation behaviors
 
Leaders seeking to become more adaptable by learning adaptable innovation tools

Graduate design educators creating new cross-disciplinary graduate programs
 
Designers seeking to learn more about the future of strategic design and Design 3.0


Other NextD News
 
NextD WorkshopONE in India
With several partners in Bangalore and Prune we are working on the possibility of bringing 
WorkshopONE to India. To express interest in attending send us an email at: [log in to unmask] 
Please write “NextD in India” as the subject.

NextD University Team Opportunities
NextD receives requests from around the world for help in designing cross-disciplinary 
innovation schools, program curriculums and workshops as well as requests for delivering next 
generation innovation skill building. As we expand our learning programs internationally we are 
always interested in hearing from leading innovation practitioners from diverse fields of 
knowledge who offer unique services. If you would like to be considered for integration into a 
future NextD University skill-building program offering send an email to programs (at) nextd (dot) 
org. Please write “NextD University Team” as the subject.

Complexity Navigation in Europe
Complexity Navigation combines Strategic Co-Creation, Design Research and Visual SenseMaking. 
Building on the success of the Complexity Navigation Program in the US the program is being 
expanded to Europe. To express interest in this program send us an email to: 
[log in to unmask] Please write “Complexity Navigation Europe” as the subject.

Recent NextD Publications
(You can download them for free)

Towards Adaptable Inquiry
Transforming That Sustainability Thing 
http://nextd.org/pdf_download/NextD_AdaptableInquiry.pdf

NextD Futures
Visual Models as Innovation Accelerators
http://nextd.org/pdf_download/NextDFutures.pdf

Revolution in Motion
That “design thinking” thing might not be exactly what you expected!
http://nextd.org/pdf_download/RevolutionMotion.pdf



NextD
DEFUZZ THE FUTURE!
http://www.nextd.org

NextDesign Leadership Institute
41 East 11th Street
11th Floor
New York, NY 10003
USA

Please direct all inquiries to [log in to unmask]