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PHD-DESIGN  March 2008

PHD-DESIGN March 2008

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Subject:

Re: I, We, The Author

From:

Keith Russell <[log in to unmask]>

Reply-To:

Keith Russell <[log in to unmask]>

Date:

Mon, 31 Mar 2008 08:07:11 +1100

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

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Dear Ken

The rhetorical pauses of passive constructions can be most useful when
used with the ultimate purpose of clarity.

The US resistance to such structures might be compared to the
resistance of certain Greek philosophers to the writing of philosophy in
verse. However, what we have in Plato is the successful redetermination
of poetic language within the drama of a dialogue. The many passive
pauses of the dialogue seem easier to follow, for some readers, because
the pause is made dramatic. In the case of verse/poetry, the pauses are
like the gapes of chaos. Heraclitus is "obscure" for some, while he
speak volumes for others.

As a scholar of the ancients, I certainly would NOT want Heraclitus
turned into active US prose. Or else we would get such constructions
as:

I can't put my foot into this here river more than once at a time -
damn it!

Don't give up on the Brits - there is merit in the passive.

cheers

keith russell
OZ Newcastle



>>> Ken Friedman <[log in to unmask]> 30/03/2008 10:47 pm >>>
Friends,

Commenting on Klaus's note and mine, Keith 
offered comments on cultural differences and 
epistemology.

Cultural differences do not justify bad prose. 
Long strings of passive sentences are difficult 
to read and they make it difficult to understand 
the meaning of a passage. For me, this is not a 
matter of British reserve. It's a matter of 
clarity.

As a scholar in classical Greek philosophy, Keith 
will know that barbarous language fails to 
represent the speech of a people. In English, 
this is a barbarous sentence:

"The thesis being proposed can be read to imply  . . ."

If necessary, one can write this sentence in the 
active voice without intruding as an author:

"This thesis seems to imply that . . ."

This is not the kind of barbarous sentence that 
Keith offered as a counter-example (Ketih wrote: 
[We cannot say "seeming is" in everyday English - 
as in, "Seeming is warm today." We have to say 
"It seems to me it is warm today".])

The sentence "This thesis seems to imply that . . 
." has a subject, a verb, and an object that will 
follow the word "that."

Klaus is a native German speaker who uses English 
as a second language. I am an American-born 
native English speaker who uses international 
English, and I write, edit, and review for 
several British publishers. My British colleagues 
who only know me as a Norwegian occasionally 
praise my writing or editing with the reflection 
that they'd prefer native British authors to 
write equally clear English. I don't think this 
is a matter of British reserve -- scholars 
everywhere write muddy prose. Academic life 
encourages it.

In the early 1980s, Scott Armstrong asked what 
make it easy or difficult to publish an article. 
He found that reviewers and presumably editors 
felt that an inverse relationship between clear 
writing and research competence indicated better 
scholarship. Armstrong (1980: 80) found a 
"positive correlation ¦ between the prestige of 
10 management journals and their 'fog indices' 
(reading difficulty). Furthermore, 32 faculty 
members were asked to rate the prestige of four 
passages from management journals. The content of 
the passages was held constant while readability 
was varied. Those passages that were more 
difficult to read were rated higher in research 
competence."

Based on this study, Armstrong developed (1982: 
197) an author's formula. This was "a set of 
rules that authors can use to increase the 
likelihood and speed of acceptance of their 
manuscripts. Authors should: (1) not pick an 
important problem, (2) not challenge existing 
beliefs, (3) not obtain surprising results, (4) 
not use simple methods, (5) not provide full 
disclosure, and (6) not write clearly."

Some of the best known and most widely cited 
scholars are among the most readable. There is a 
clear correlation between highly readable writing 
and broad impact in the social sciences. Elegant, 
clear writing and strong conceptual thinking 
typify the work of such scholars as Ruth Benedict 
and Clifford Geertz in anthropology, Peter Berger 
and Mark Granovetter in sociology, well-known 
Peter Drucker, Linda Gratton and John Kay 
management studies, Karl Weick in organization 
theory or Robert Sternberg in psychology. This is 
also the case for many Nobel Laureates in 
economics - strong skills in communication 
harness their technical skills to wider purpose. 
Ronald Coase, Daniel Kahneman, Amartya Sen, 
Herbert Simon, and many more write convincing, 
lucid prose.

There is a paradox involved in writing well. 
Clear writing makes it slightly more difficult 
for an author to publish her or his work. Once 
published, however, good writing makes it easier 
for readers to understand, remember, and use the 
articles they read. Many published articles are 
never cited, and most are cited infrequently. The 
goal of every journal editor is to publish 
articles with high conceptual, theoretical, and 
empirical value. Scholars in any field are most 
likely to cite articles that contribute to their 
work by setting the basis for what they do and by 
helping them to think through their own research. 
Clarity enables others to make use of the 
articles they read.

Against this, we have the cultural prejudices of 
academic convention. People assume that 
impressive-sounding stuff -- I use the word 
pointedly, as in upholstery stuffing -- is more 
scholarly that clear, simple prose. Armstrong 
(1980: 80) gives evidence of this from an 
experiment that Naftulin, Ware, and Donnelly 
conducted in 1973, the "Dr. Fox lectures": "Dr. 
Fox was an actor who looked distinguished and 
sounded authoritative. He was provided with a 
fictitious but impressive biography and was sent 
to lecture about a subject on which he knew 
nothing. The talk, "Mathematical Game Theory as 
Applied to Physician Education," was delivered on 
three occasions to a total of 55 people. One hour 
was allowed for the talk and 30 minutes for 
discussion. The audiences consisted of highly 
educated social workers, psychologists, 
psychiatrists, educators, and administrators. The 
lecture was comprised of double talk, meaningless 
words, false logic, contradictory statements, 
irrelevant humor, and meaningless references to 
unrelated topics. Judging from a questionnaire 
administered after the talk, the audience found 
Dr. Fox's lecture to be clear and stimulating. 
None of the subjects realized that the lecture 
was pure nonsense."

Clear prose makes it harder to get published or 
to become visible, but it increases impact once 
you do break through.

There is more, though. Clear prose keeps us 
honest. We've got to explain ourselves well 
enough for readers to understand and evaluate the 
ideas for themselves.

The chairperson of the editorial board of one 
international research society recently commented 
on the importance of good writing to the 
society's journal strategy:

"Writing quality is important to us. Each article 
must be highly readable and worth reading as a 
pleasurable way to learn. Because we only publish 
a few articles, they must achieve impact and 
travel far. Many journals publish good articles, 
accepting solid research without attention to 
quality of writing. We require good writing in 
addition to good research. By shaping a journal 
that people want to read, we shape a journal with 
impact."

So I'm going to vote with Klaus on this. I will 
also point to Stanislav's comment. His example of 
third person usage is a case in which third 
person is reasonable. When we write about someone 
or something else, we must use the third person. 
To write about what we say or believe requires 
the first person. To write about the final shape 
or form or content of a report, we may speak of 
"this report." If it's clear from author credits 
and content that we are the authors, we may speak 
of the report as a product -- much as we might 
speak of an automobile or a mobile phone we have 
designed in terms of its properties rather than 
in terms of our intentions as designers.

I'm also voting with Klaus on the crucial issue 
of responsibility. In scholarship, as in 
politics, writers and speakers occasionally use 
the third person to avoid responsibility. (The 
grand example, of course, is Richard Nixon 
speaking of himself in the Watergate era: "The 
President is not a crook.") Even when we do not 
seek to avoid responsibility, though, appropriate 
first person writing keeps things clear.

The issue of passive voice is slightly different 
to this, but it is related. The active voice also 
traces the flow of action, and it clarifies 
agency. This answers two crucial questions that 
are vital if we are to understand the actions 
that constitute research methods and the 
metanarrative that enables us to understand the 
choices and thinking of the researcher. Those 
questions are: "who did it?", "what did they 
do?", "where did they do it?", and "when did they 
do it?"

While it is sometimes possible to understand 
these questions by reading third-person, passive 
prose, this is not always the case. Third person, 
passive prose can often confuse an author as much 
as it confuses readers. First person prose in the 
active voice or -- when appropriate -- third 
person prose in the active voice tends to be 
clearer.

It may be, of course, that Keith disagrees with 
me on this. If so, let's meet in the agora for a 
chat. Or perhaps Keith and I can join some of 
those reserved Britons at a pub in Sheffield. 
I'll buy the ale.

Ken

--

References

Armstrong, J. Scott. 1980. "Unintelligible 
Management Research and Academic Prestige." 
Interfaces, Vol. 10, No. 2, April 1980, pp. 80-86.

Armstrong, J. Scott. 1982. "Barriers to 
Scientific Contributions: The Author's Formula." 
Behavioral and Brain Sciences, 5 (June 1982), pp. 
197-199.

Naftulin, Donald H., J.E. Ware, Jr., and F.A. 
Donnelly. 1973. "The Doctor Fox Lecture: A
Paradigm of Educational Seduction," Journal of 
Medical Education 48, pp. 630-635.

--

Keith Russell wrote:

I might say to a student, for example, "The 
thesis being proposed can be read to imply  . . ."

Or, I could say to a student, for example, "On my 
reading of your thesis you seem to be claiming . 
. ."

--

[responding to me, and to Klaus Krippendorff, who wrote:]

"the first person pronoun I denotes the speaker, 
the author, and the WE when there are more than 
one. using I enables the reader to know who is 
accountable for what was done or is said. 
ignoring first person pronouns when an action is 
reported, a choice is behind what is stated or a 
claim is made leaves open who is accountable for 
it and this is a linguistic game to avoid 
accountability and claim unquestionable truths. i 
do not think there are unquestionable truths and 
i am opposing this stance.

"making it difficult to be accountability is a 
practice in science writing relative to which i 
believe chris rust started this thread. to claim 
objectivity means hiding one's contribution to an 
argument or report.  it suggest that reality 
spoke through its data, not I/WE.  when reality 
speaks what it says becomes undeniable, 
unquestionable, and the reader is expected to 
accept what is said as factual accounts.  i think 
we should rule out the devious practice of using 
that linguistic trick (of disclaiming 
accountability by not using personal pronouns) to 
invoke objectivity when one is responsible for 
what is written.

--

Stanislav Roudavski  wrote:

"While I unreservedly acknowledge the advantages 
of direct speech as discussed by others, I would 
like to highlight one usage of the third person, 
which seems not only stylistically permissible 
but also more rigorous. "This paper states" might 
indicate the awareness of the author that he/she 
presents a point from a particular angle, in 
particular circumstances. Attributing the voice 
to his/her paper, the author might wish to 
indicate the contingency and temporality of 
his/her opinion. Indeed, today's I is very likely 
to disagree with tomorrow's I at least on some 
issues. Hopefully."

--

Ken Friedman
Professor

Dean, Swinburne Design
Swinburne University of Technology
Melbourne, Australia

+61 3 92.14.68.69	Tlf Swinburne
+61 404 830 462	Mobile

email: [log in to unmask] 
email: [log in to unmask]

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