Dear Rob
sorry for the late repy. i am extremely flattered by being asked such a
question by a talented designer.
first, i need to know if 'the fictional restarant' idea is part of the
brief. this is and was my point in my post to glenn. as you must know, the
role of designer is changing. we used to offer solutions to a brief given
to us (although this has never really been true, but in most schools, we
were mainly taught how to solve problems, rather than to define problems).
now we have to move BEYOND (not out of) this traditional practice in a
SYSTEMATIC way. for those interested in a more formal discussion, please
refer to
• Wolfgang Jonas 2001, "A scenario for design", DESIGN ISSUES vol 17, issue
2, p 64 - 80.
• Sless, David. A matter of position [Web Page: www.communication.org.au].
This paper is an edited version of David Sless's 1987 Presidential Address
to the Australian Communication Association.
It was originally published in the Australian Journal of Communication Vol
2 9?28
and you asked 'what process', and i think this is interesting. john chris
jones mentioned it many times since 1970s, and some currently in HCI design
come to understand that an important part of design is to design a design
process. and once again, this is, generally speaking, beyond what we used
to do formally.
IDEO has been very successful, but understandably, they don't outline their
process in such details that are enough for serious reflection and
discussion. we need 'academic' research where flow of information is less
closed. and if we look at 'design methods movements', they have been about
designing the design process. this is critical. and much literature from
the field of 'design management' also focuses on this.
if you care about my opinions, i would suggest that you approach your
design problem by asking if you have asked the right questions.
all the best, rosan.
Rob Curedale wrote:
> Rosan and others,
>
> If there was a (fictional) restaurant on an aeroplane, how would you
> cater for the different national eating cultures? If Americans like fast
> food and Europeans like the ritual of eating. What process would you use
> to design an effective environment given the many constraints of space,
> cost and culture? This relates to another design problem I am thinking
> about.
>
> Rob Curedale
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