This is the reference:
Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
by Susan Squires (Author), Bryan Byrne (Author)
Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
by Susan Squires (Author), Bryan Byrne (Author)
From Book News, Inc.
Contributors from social sciences, business, and product design explore how their professionals can cooperatively exploit nuances of different cultures to create and market commercial products. Their topics include seven examples of behavioral scientists entering design, designing collaborative corporate cultures, a client's perspective on user-centered design, and designing ethnography.Book News, Inc.®, Portland, OR
Book Description
Reveals how research, design, and development firms are actively recruiting social scientists, as ethnographic research becomes more central to the creation of new products and services for U.S. and global markets.
About the Author
SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.
BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.
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R o b C u r e d a l e
Chair Product Design
College for Creative Studies Detroit
201 East Kirby
Detroit MI 48202-4034
Phone: 313 664 7625
Fax: 313 664 7620
email: [log in to unmask]
http://www.ccscad.edu
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