Dear Colleagues,

Sonic Rim offers an important and useful site on design
methods applied to professional practice:

http://www.sonicrim.com/

Sonic Rim's "What we do" page states:

We have merged the disciplines of design, market research and
consumer behavior,
anthropology, human factors, and psychology to create a new type of research.

* We conduct research that enables your team to explore and learn the needs and
dreams of your customers.

* We create events for the people within your company to achieve a
shared vision.

We enable the people within your company to learn to think and dream
in a language
that reflects the dreams and experiences of your customers.The
creativity of your
customers is unlimited. We help you supplement the creativity of your
team with the
unlimited potential that exists in the imagination of your customers.

The site is rich in resources.

The site also provides a valuable selection
of publications, all available free in .pdf format:

http://www.sonicrim.com/red/us/pub.html

There are nine interesting publications available:

Postdesign and Participatory Culture
Elizabeth B.-N Sanders
"People want to express themselves and to participate
directly and proactively in the design development process."

Generative Tools for CoDesigning
Elizabeth B.-N Sanders
"The emergence of a participatory culture and people-centered
design will affect what companies design and produce in the
future, with results more relevant and meaningful to people's lives."

Working Anywhere: Co-design through
Participation
U. Dandavate, D. Steiner and C. Willia
"The participatory approach provided additional means not
only to learn about the end-user, but also to communicate
the learning internally."

Beyond User-Centered Design - Part One
Elizabeth B.-N Sanders (16Kb)
"We are heading into a world where relationships matter
more than objects and human experience is what matters
most of all."

Beyond User Centered Design - Part Two
Elizabeth B.-N Sanders (16Kb)
"By accessing people's feelings, dreams, and imaginations,
we can establish resonance with them and work with them
to deliver what they want, when they want it and how they
want it."

Honey, it's so obvious. INCA Summer 2000
Sanders, L.
"Honey, it's so obvious that we must include the users in
the design of systems and products. How could anyone
ever think otherwise?"

Expanding the Scope of Information Design:
 From Information to Experience.
Sanders, E. B.-N.
Invited paper at the Visionplus7 Conference in Tokyo, Japan.
Paper to be published by the Visionplus7 Committee,
January 2001.

Design for Experiencing: New Tools.
Sanders, E.B.-N.
Invited presentation at the Design and Emotion Conference in
Delft, The Netherlands.

Human-Centered Design.
Sanders, E.B.-N.
Invited presentation at the User-Centered Design Seminar
and Workshop, Hong Kong.

A good afternoon of reading will be found here for you
and your students both.

Best regards,

--

Ken Friedman, Ph.D.
Associate Professor of Leadership and Strategic Design
Department of Leadership and Organization
Norwegian School of Management

Visiting Professor
Advanced Research Institute
School of Art and Design
Staffordshire University