CALL FOR PAPERS

Design and CC: SOS! Design and Commercial communications: Seek Optimal Synergies is a 
conference for Marketing & Design researchers, educators and professionals all over the World, 
hosted and organized by the IADE - School of Marketing & Advertising in collaboration with 
UNIDCOM/IADE, from 1 to 3 of November 2007

The scope of the conference is to evaluate the links and synergies between the marketing 
knowledge and the design knowledge towards the communication orientation of markets 
nowadays. It will be focused on achieving the interdisciplinary spaces and new concepts for the 
(Re)-evolution of commercial communication models and tools. This concept, discharged from its 
applicative or practical orientation, is useful to understand the broad frameworks that link the 
“sciences” involved. 

 In Design and CC: SOS! Conference we will promote confrontations: qualitative versus quantitative 
approaches, methodologies, practices and models, intuitive versus analytical marketers and 
designers. Guru's versus Researchers brand builders and brand advertisers, arrogant versus 
collaborative approaches to advertising development and research, Big agencies versus small 
agencies, which is the best model? Is there a best model or best practice? Everything goes is 
acceptable? Where are the limits?


MAIN THEMES:  
1- BRANDING & DESIGN “The role of design knowledge in the Brand building process: Brand 
strategies, brand identity, brand culture, brand experience, brand equity.

How to achieve a communication powered Brand?   

 2- ADVERTISING & DESIGN ‘The role of Design knowledge in the Advertising strategies: Visual 
communication, merchandising tools, public relations, above the line bellow the line, new media.

How to reach the new powered consumers?

3- CULTURE & ADVERTISING “Beyond the drive for economic results, cultural messages go through 
commercial communication. Who are the new messengers and the new publics? How 
contemporary culture is intersected and determined by advertising and similar strategies?
 
How to read theoretically advertising?


CONFERENCE SUBMISSION GUIDELINES And Selection Process 

Design & Cc: S0S, is a double blind reviewed conference

Abstracts: Maximum of 500 words in MSWord format send in attachment to the content 
management coordinator Américo Mateus  [log in to unmask] 

Abstracts: will be reviewed by the scientific committee (5 members each abstract) and then:
a)	Be accepted for presentation in the conference.
b)	Not accepted for presentation in the conference.

The scientific committee expresses their votes by a rule of thumb (yes or no). No may be 
grounded in the following: 
. Out of the conference theme.
. Poor overall quality.
. Incomprehensible writing. 
. Lack of research, reflection, and argument or articulate thought. 
  
In the case of a) authors that want to publish a full text paper from 3000 up to 6000 words must 
submit their paper for further evaluation and review in the second deadline for submission. 
These papers are reviewed by two members of the scientific committee not from the same country 
of the author. The outcome of this review is either a) 1-“Revisions” or a) 2 -“Accepted”. 
a) 1 -“Revisions” - means that the author must revise the text and make a final resubmission. If 
the outcome of the reviewers was two “Revisions”, the content management coordinator sends 
arbitrarily the resubmission to one of the Reviewers.  
If the outcome of this phase is one “Revision” and one “Accepted”, the content management 
coordinator sends the resubmission to the Reviewer that marked “Revisions”.  
The outcome of the second review may be either “Accepted for Publication” or “Not Accepted for 
Publication”. 
a)	2 -“Accepted” – Means that the paper is already accepted for publication. 
Note: Authors with a) are already accepted for presenting the paper and the abstract may be 
published in the abstract’s book of the conference.

In the case of b) the author may resubmit the abstract revised on the second deadline for 
submission. The abstract will then be send to the scientific committee for another evaluation and 
then:
b)	–1 – Not accepted. The decision is irrevocable.
c)	  – 2 – Accepted. The paper may be presented and the abstract may be published in the 
abstract’s book of the conference. There will be no full text publication. 

The submission guidelines for full text papers will be online after the first submission deadline. 


IMPORTANT DATES:

28 FEBRUARY ‘07  abstracts reception 
02 MARCH ‘07  Accepted abstracts notification 
08 MAY ‘07  full papers reception 
03 JUNE ‘07  Accepted full papers notification 
24 JUNE ‘07  Limit to conference registration

SEND abstracts to : [log in to unmask]


Best regards

Américo Mateus – Conference Content Manager


My email: [log in to unmask]
My Phone: 00 351 91 3062678