Join us on December 7th for the Data-Centric Design symposium!
đź“ť Symposium website: https://datacentricdesign.org/symposium
📢 Call for abstract: https://datacentricdesign.org/symposium#call-for-participation
🎟️ Free registration: https://www.eventbrite.com/e/data-centric-design-symposium-tickets-694277642117
🗓️ Save the date: https://datacentricdesign.org/public/dcd-symposium.ics
Our program is shaping, and we're excited to announce our first keynote speaker, Ingrid Pettersson, from Spotify! She will talk about redesigning Spotify through mixed-methods research.
A few words about Ingrid's talk
Launching radical changes to loved and habitually used features, used by millions every day, presents a challenge both to the end user and the organization making the change. Ingrid will present an overview of how Product Insights at Spotify work and an example of how data science and user research collaborated during the latest redesign of the mobile Library feature at Spotify. The challenge required a high degree of sensitivity to users’ needs within what is often considered their space in the world of streaming. Close collaboration between the product, design, engineering, data science, and user research disciplines, with a focus on quantitative and qualitative mixed methods insight work in early development phases, enabled the experience to be launched with the users’ experience at the forefront.
A few words about Ingrid
Ingrid's work focuses on user research and user experience design, with the ambition to understand user needs and pain-points to make everyday life with technology seamless, valuable, and enjoyable. She has nearly two decades of experience in the field, combining management and user experience research in industry and academic research. She strongly believes in the power of data-driven decision-making and driving user-centric initiatives in her role as User Research Manager at Spotify, where she has focused on the core mobile app and strategic partnership experiences.
Co-organised with Mathias Funk, Sandy Gould, Albrecht Kurze, Alejandra GĂłmez Ortega, Renee Noortman, Peter Lovei
Sponsored by OSCD and Frontiers
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