Dear Don and all
A coincidence....
Currently drafting a book chapter for a soo-coming publication, I am now
reading on what researchers in Marketing and Management call: 'goods value
co-creation'.
Firms' contribution to 'creating value' of goods/services, is well debated
among those firms' experts. But it seems to me thus far, that when they
reach the concept of 'consumers' contribution in 'co-creating value', those
researchers I have perused thus far are just stuck!
And yet, from the side of 'consumers' and users of artifacts, as mentioned
by colleagues on this list responding to this post, designers have dealt
with this aspect of co-design since over more than a half a century
already. Too bad though these diverse efforts in concept clarification,
and application, have never been gathered, checked, and diffused, first
among designers themselves, and eventually to other potentially interested
experts in different other fields dealing with 'goods', products, services,
such as Marketing and Management.
My two cents on designers preoccupation with co-design of artifacts, since
the last 20 years I have been pointing, via this list, to the experiment I
happened to be briefly involved in at the Centre de Création industrielle
at Centre Georges Pompidou, in Paris, in 1978. You'll find detailed account
in the archives of PhD Design list, on May 2nd, 2004, and August 31st, 2003.
Perhaps it is not too late for us, designers, to put all our respective
inputs to formalizing our respective ideas and accounts into a contribution
to artefacts value 'creation', from the 'consumers'/users' end?!
Best wishes to all for the new year 2022!
François
From the warmth of the northern Rwanda countryside
On Tue, Jan 25, 2022 at 1:51 AM Don Norman <[log in to unmask]> wrote:
> A book author wants to interview me about the concept of designing with the
> people for whom the design is intended, not for. He seemed to think I had
> invented the concept. I did not invent the idea. I was late to the
> approach.
>
> I have adopted and champion "Design with" but at this point, I cannot
> recall how I came across the idea. I have come to call it "Design with,
> not for" but it has been with us under many names:
>
> co-design
> participatory design
> collaborative design
> community-driven design
> ...
>
> Does anyone know the history? (Perhaps Ken will grace us with one of his
> long, extremely detailed analysis, complete with dozens of references.)
>
> Here is my history with the concept:
>
> The approach of designing with the people rather than for them is
> well-established in today’s design field. There is a long history of
> efforts. My first exposure to community-driven approach was from the
> pioneering work in Scandinavia, particularly at Aarhus University in
> Denmark, called participatory design. I visited Aarhus in the 1980s. Here,
> work on such systems as tools for newspapers was done together with the
> workers and unions. This early work was soon copied extensively. Often
> called “Scandinavian Design,” to the amusement of the people at Aarhus.
> There are numerous reviews of the benefits and difficulties of
> participatory design with different kinds of groups 1, 2.
>
> Ezio Manzini, has been extremely influential in using variations of these
> methods in his numerous, important books. He has put his ideas into
> practice, helping to establish community-driven, collaborative design
> groups around the world. To understand his reach, consider a few of his
> books 3-7
>
> - Politics of the everyday (2019)
> - Design, when everybody designs: an introduction to design for social
> innovation (2015)
> - A design strategy for social communing. Social commons, collaborative
> organizations, and relational goods: a virtuous circle (2015)
> - Design for environmental sustainability (2008)
> - Sustainable everyday: scenarios of urban life (2003)
>
> I know that this list is incomplete.
>
>
> Don
>
> 1. Bødker, Susanne, Pelle Ehn, Dan Sjögren, and Yngve Sundblad.
> "Co-Operative Design—Perspectives on 20 Years with ‘the Scandinavian It
> Design Model’." Paper presented at the proceedings of NordiCHI, 2000.
>
> 2. Dalsgaard, Peter. "Challenges of Participation in Large-Scale Public
> Projects." Proceedings of the 11th Biennial Participatory Design
> Conference, Sydney, Australia, Association for Computing Machinery, 2010.
>
> 3. Manzini, Ezio. *A Design Strategy for Social Communing. Social Commons,
> Collaborative Organizations, and Relational Goods: A Virtuous Circle.
> *(2015).
>
> http://www.commoning.designforcommons.org/wp-content/uploads/sites/18/2019/08/Ezo-Manzini.pdf
> .
>
> 4. ———. *Design, When Everybody Designs : An Introduction to Design for
> Social Innovation.* Translated by Rachel Coad. Design Thinking, Design
> Theory. Cambridge, MA: The MIT Press, 2015. MIT Press Direct (If available
> from multiple sources, select The MIT Press Direct). Restricted to UC
> campuses https://doi.org/10.7551/mitpress/9873.001.0001
>
> JSTOR. Restricted to UCSD IP addresses
> https://www.jstor.org/stable/10.2307/j.ctt17kk7sv.
>
> 5. ———. *Politics of the Everyday.* Designing in Dark Times. Bloomsbury
> Visual Arts (Amazon.com services. Kindle edition), 2019.
>
> 6. Manzini, Ezio, and François Jégou. *Sustainable Everyday : Scenarios
> of Urban Life.* Milano: Ambiente, 2003.
>
> 7. Vezzoli, Carlo, and Ezio Manzini. *Design for Environmental
> Sustainability*. London: Springer,, 2008. SpringerLink. Restricted to UC
> campuses http://dx.doi.org/10.1007/978-1-84800-163-3.
>
>
>
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