Hello,
My first post to this list –
We are searching for the origins of "think, feel, do" as a design method.
We can trace it to ideas which sprouted during the Enlightenment. Kant said, "There are three absolutely irreducible faculties of the mind, namely, knowledge, feeling, and desire," which accompanies the faculty psychology of Wolff, Tetens, and Reid.
We also found a summary from Hilgard, E.R., (1980). The Trilogy of Mind: Cognition, Affection, and Conation. Journal of the Behavioural Sciences, 16, 107-117 on the evolution of the tripartite psychological classification of all mental activities, which also seems to be a direct predecessor to think, feel, do.
The primary question remains, who and when did this tripartite method of analyzation migrate from the schools of philosophy and psychology to the realms of design? We are searching for an understanding of why this migration happened and of course appropriate referencing.
A second question is, and maybe more important, should we use the designerly think, feel, do terminology in our upcoming design study or the established psychological terms, cognitive, affective, and conative?
Thank you for your insights.
Best Regards,
Bryan Howell
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