[image: African Luxury_cover.jpg]
Intellect is pleased to announce that *African Luxury: Aesthetics and
Politics* by Mehita Iqani and Simidele Dosekun is now available Open Access!
Moving far beyond predominant views of Africa as a place to be 'saved', and
even more recent celebratory formulations of it as 'rising', African
Luxury: Aesthetics and Politics highlights and critically interrogates the
visual and material cultures of lavish and luxurious consumption already
present on the continent. Methodologically, conceptually and analytically,
the collection dismantles taken-for-granted ideas that the West is the
source and focus of high-end and hyper-desirable material cultures.
It explores what the culture of consumption means in Africa in both
historical and contemporary contexts, studying diverse luxury phenomena
including fashion advertising, reality television, retail, gendered
consumption and gardening to re-centre the discussion on existing
contemporary luxury cultures across the continent.
*Introduction*
The Politics and Aesthetics of Luxury in Africa by Simidele Dosekun and
Mehita Iqani
*Section One: Africa Risen*
Chapter 1: The Last Luxury Frontier? How Global Consulting Firms
Discursively Construct the African Market by Mehita Iqani
Chapter 2: African Utopianism: The Invention of Africa in Diesel’s The
Daily African – A Retrogressive Reading by Hlonipha Mokoena
Chapter 3: For Love or Money? Romance, Luxury and Class Distinction on
Mzansi Magic’s Date My Family by Alexia Smit
*Section Two: Re/Crafting African Style*
Chapter 4: From African Print to Global Luxury: Dutch Wax Cloth Rebranding
and the Politics of High-Value by M. Amah Edoh
Chapter 5: The Playful and Privileged Africanicity of Luxury: @AlaraLagos
by Simidele Dosekun
Chapter 6: Fields of Marigold: Makers and Wearers of African Luxury Beaded
Necklaces by Pamila Gupta
*Section Three: Ambiguous Luxury Spaces *
Chapter 7: Luminance and the Moralization of Black Women’s Luxury
Consumption in South Africa by Ndapwa Alweendo and Simidele Dosekun
Chapter 8: The Politics of Repair: Talatona and Luxury Urbanism in Luanda,
Angola by Claudia Gastrow
Chapter 9: Welcome to the Jungle: Tropical Modernism, Decadence, Gardening
in Africa by Jonathan Cane
View the PDF here >>
https://openresearchlibrary.org/viewer/94b7c14b-60dc-4059-ad51-261d99119181
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