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PHD-DESIGN  March 2019

PHD-DESIGN March 2019

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Subject:

Re: Re Ulm (long post)

From:

iCloud <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in <[log in to unmask]>

Date:

Thu, 7 Mar 2019 12:54:38 -0500

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Dear Lesley-Ann,

Dear all,

Since you ask for feed-back and in order to react to the thematics of 
the genesis of design research and the future of design education 
currently discussed on the list, here are some comments.

The value and relevance of your draft on Ulm cannot be appreciated 
unless you tell us more about what your research question is. As such, 
your paper cannot be considered as a “significant and original 
contribution to the discipline” of design history since you rely, as 
Nigel Cross has mentioned, merely on secondary and tertiary sources and 
therefore add nothing new to what scholars already know and have written 
on this subject. If this were your intention, you would obviously want 
to consult the substantial literature that is available in German on the 
subject, spend some time at the HfG Archive, and conduct interviews with 
former students and faculty members. If however your intention were, for 
instance, to contribute to the issue of future design education, then 
your paper would indeed constitute a helpful introduction.

To be more concrete, let me add the following comments:

1) To my knowledge, the first course in semiotics in a design school was 
held at the New Bauhaus in Chicago in 1937 by no other than one of its 
main theoretician, Charles Morris himself. The former students I had a 
chance to interview were all unanimous: " The course sounded interesting 
and important, but no one understood what Morris was saying" (!). More 
noticeable was the fact that Morris was charged by Moholy to help 
realize the "intellectual integration" of the curriculum. Morris had 
previously edited George Mead's /Mind, Self, and Society/(1934) and 
published his scientific standpoint in/Logical Positivism, Pragmatism, 
and scientific Empiricism /(1937)/. /Together with Rudolf Carnap and 
Otto Neurath, he also published the /International Encyclopedia of 
Unified Science /(1938), a 'bible' of logical positivism, that included 
his /Foundations of the Theory of Signs/, which actually constituted the 
basis of his course at the New Bauhaus. On Morris’ recommendation, 
Moholy-Nagy also met John Dewey in New York in 1938 to get his support 
after the closing of the New Bauhaus and its continuation under the name 
of School of Design in Chicago. In a letter to Morris after this 
meeting, Dewey shared his excitement about Moholy-Nagy's project, in 
which he could see an incarnation of his own philosophy. In 
Moholy-Nagy's personal library Iaccessedsome 30 years ago, I couldn't 
find whether the book Dewey gave him after their meeting was /Art and 
Experience/(1934) or /Experience and Education/he had just published (1938).
The missing link between the Bauhaus and the HfG is indeed the New 
Bauhaus/School of Design/Institute of Design, the curriculum of which 
included a set of scientific courses, conceived by Morris as "/The 
//I//ntellectual Program of the New Bauhaus/" (a 6-page typescript now 
in the Institute of Design Archive), the theoretical principles of which 
he justifies in his1939 major article "Science, Art, and Technology" 
(The Kenyon Review,1, 4, 1939, pp. 409-423).The list included both 
Natural sciences (physics, chemistry, biology, optics, acoustics, 
electricity, mechanics, anatomy, technology) and Humanities (social 
sciences, cultural and intellectual history, aesthetics, art history, 
contemporary literature). Some examples: physicist Carl Eckart, 
coordinator of the Natural sciences program, was the first translator of 
Heisenberg in the U.S.; physiologist Ralph Gerard promoted a 
systemic/ecological approach to life sciences along the lines of Ludwig 
von Bertalanffy; physicist Aaron Sayvetz and mathematician Edgar Richard 
taught mathematics and geometry, including planar topology; social 
sciences and humanities included economics by Maynard Krueger, sociology 
by Louis Wirth and Lloyd Warner, semantics by I.S. Hayakawa, literature 
by Leslie Lewis.
Indeed, this ambitious program couldnever be carried out completely, due 
to a difficult context, especially during the war years.
By the way,in Chicago, the specific educational and philosophical 
approach inspired by the Bauhaus spirit, under the directorships of  
Moholy-Nagy (from 1937 until his death in 1946), followed by Ivan 
Chermayeff(until 1951) lasted only 14 years (just like the Bauhaus and 
the HfG!). After a short parenthesis, Jay Doblin took over the Institute 
of Design and turned it into a strict, straight, and successful 
professional school, raising Walter Gropius' severe disavowal 
("Statement", open letter, 1955, Bauhaus Archiv).

Now, to come back to the current discussion on the list, one cannot say 
that design research had actually taken place in Chicago. However, there 
was undoubtedly a general intellectual atmosphere that would have lead 
to such activity, had the economic, institutional, and ideological 
conditions been more favourable. In the very last pages of his 
posthumously published intellectual and educational legacy /Vision in 
Motion/- still worth reading today - Moholy-Nagy calls for the creation 
of a "Parliament of Social Design", "an international cultural working 
assembly [...] composed of outstanding scientists, sociologists, 
artists, writers, musicians, technicians and craftsmen". He charged John 
Kewell to draw the plan of thebuilding, to be equipped"with modern 
working conditions for research" (pp. 358-61). Moholy-Nagy even sketches 
out the correspondingscientific program, intendedto "serve as the 
intellectual trustee of a new age in finding a /new unity of purpose/" 
and to "translate Utopia into action".

2) It is unfair and erroneous to restrict and reduce the German Bauhaus 
to a mere Arts & Crafts institution. I think this prejudice results 
fromhavingrelied too muchon the amount of glossy photographs and 
illustrations that have been widely published on the Bauhaus and its 
achievements. Serious research into the texts and the correspondence 
reveals that the underlying project was much more ambitious. In one of 
his BBC talks (1968), later published and translated into Italian and 
Spanish, historian Joseph Rykwert stated that there was a "Dark Side of 
the Bauhaus" that needed to be elucidated, a task I have ventured to 
undertake in my research. Some of my - still conditional - conclusions 
were first published in a series of 3 articles in /The Structurist /(see 
references below). I also analyzed the structure of an ideal design 
curriculum, based on Charles Morris' ternary model 'Science, Art, and 
Technology', and came to the conclusion that respectively the Bauhaus, 
the New Bauhaus, and the HfG never managed to concretely implement such 
model (see comparative analysis of corresponding models in Findeli, 
1999). I believe this model still constitutes a valid, challenging, and 
fruitful basis for contemporary and future design education. 
Furthermore, it is not only worthy but necessary to be clear about the 
"dark side" of any design institution, more precisely about its 
underlying philosophy of education, its implicit philosophical 
anthropology, and of what one could term its cosmology; in short, what I 
termed its "extended human ecology" (Findeli, 2012, p. 294). In a recent 
keynote lecture including a chapter titled"Concerning the spiritual in 
design, in particularin social design",  I describe more specifically 
the metaphysics of the Bauhaus (its "dark side") as being relatedto the 
Manichean spiritual tradition, a worldview that invites to consider 
phenomena and situations in dynamis polarities, the famous Bauhaus 
principle « Art & Technology : a New Unity » being one of them. Recent 
research on the « esoteric » aspect of the Bauhaus seem to confirm such 
hypothesis (see references below).

Its time to conclude this long reply but too brief commentary. There are 
obviously many design schools and programs that have been influenced by 
the HfG and the Bauhaus lineage, but if I had to point one initiative 
that, from my point of view, embodies what future design education 
could, indeed should, aim for, it would definitely be Otto Scharmer’s 
proposals, namely: his “Theory U”, a challenging and original theory of 
the design project, the MOOC “Leading From the Emerging Future“ that 
runs every year since 2015, and the projects carried out at the 
Presencing Institute.


*Some complementary references*

_On the HfG_:

- The “Recent Literature” published in 1988 by Robin Kinross in the 
/Journal of Design History/(1, 3/4,pp.249-56) obviously needs to be 
updated but still constitutes a valuable starting point.

- René Spitz’s“Design Becomes an Issue in Germany” (/The Design 
Journal/, 8, 3, 2005, pp. 2-12) has a long chapter on the HfG.

- Tomas Maldonado presented the HfG in a long lecture held (in German) 
at the World Fair in Brussels on September 18, 1958, titled “Neue 
Entwicklungen in der Industrie und the Ausbildung des Produktgestalters” 
(New Developments in Industry and the Training of the Designer). It was 
then published in 3 languages (D, E, F) in issue 2 of /Ulm /(pp. 25-40, 
October 1958)/, /the “Quarterly Bulletin of the HfG”, a journal 
published by the HfG irregularly from 1958 to 1968 (21 issues). /Ulm/is 
indeed a required first-hand reference (The complete collection is online).

- Some design magazines and journals published their special issue on 
the HfG: /Archithese /(#15, 1975), /Casabella/(#435, 1978), 
/Rassegna/(VI, 19/3, 1984).

- One recent monograph extensively describesthe Information Department 
of the HfG: Oswald, D., Wachsmann, Chr. & Kellner, P. (2015). 
/Rückblicke. Die Abteilung Information an der hfg ulm, 
/Schriftenreihe//club off ulm e.v./, /200p. This series also includes 
monographs on the departments of Building (2001), Product Design (2008), 
Visual Communication (2010), and Film (2012).

- /Ulm and evidence/and /Request ‘Son of Rittel Think’ & design 
thinking/threadson this list, May 2014.


_O__n the “dark side” of the Bauhaus_:

- Rykwert, Joseph (1968, reprinted 1982). /The Dark Side of the 
Bauhaus/, BBC talk published in /The Listener/, 80, 2, October 3, 436-7, 
published as chapter 3 of /The Necessity of Artifice/, Milan, Rizzoli.

- Lübcke, Gustav (ed.) (2009). /Esoterik am Bauhaus/, Christof Kerber 
Verlag.

-**Beyne, Klaus von & Bernhard, Peter (ed.) (2009). /Johannes Itten – 
Wassily Kandinsky – Paul Klee: Das Bauhaus und die Esoterik/, Schnell & 
Steiner Verlag.


_My articles on the Bauhaus legacy_:

- «La tradition du Bauhaus peut-elle nous instruire aujourd'hui?», 
/in/Morrison R. (ed.), /Common Ground. Contemporary Craft, Architecture, 
and the Decorative Arts/, Ottawa, Institute for Contemporary Craft, 
1999, pp. 29-44 (with a 1-page abstract in English and the comparative 
models of the Bauhaus, the New Bauhaus, and the HfG).

- “The Bauhaus Project: An Archetype for Design Education in the New 
Millenium”, /The Structurist/, 39/40, 1999-2000, pp. 36-43.

- "Bauhaus Education and After. Some Critical Reflections", /The 
Structurist/, no. 31/32, 1991/92, pp. 32-43.

- "The Bauhaus : Avant-garde or Tradition?", /The Structurist/, no. 
29/30, 1989, 56-65.

- "Design Education and Industry. The Laborious Beginnings of the 
Institute of Design in Chicago in 1944", /Journal of Design History/, 
IV, 2, Summer 1991, 97-113.

- “A Tentative Archaeology of Social Design”, keynote lecture atICDHS 
Conference, Barcelona 2018, /Back to the Future/(proceedings), 
http://www.publicacions.ub.edu/release/08927_backToFuture.pdf, pp. 37-40.


_On Otto Scharmer_:

- Scharmer, Otto (2008). /Theory U. Leading from the Future as it 
Emerges. The Social Theory of Presencing/, San Francisco, Berrett-Koehler.

- Scharmer, O. & Kaufer, K. (2013). /Leading from the Emerging Future/, 
Oakland, Berrett-Koehler.

- Scharmer succinctly but very clearly and convincingly presents his 
educational and pedagogical principles in a 2015 published interview by 
Kathryn Pavlovich: “Exploring transcendental leadership: a 
conversation”, /J. of Management, Spirituality & Religion/,12, 4, 2015, 
pp. 290-304.

- MOOC on Theory U: /u.lab: Leading From the Emerging Future. An 
introduction to leading profound social, environmental and personal 
transformation 
/(https://www.edx.org/course/ulab-leading-from-the-emerging-future-15-671-1x-1)


I hope this was relevant and helpful,

Best, Alain



Le 2019-02-18 à 01:05, Lesley-Ann Noel a écrit :
> Dear David,
>
> Thank you for sharing my draft on the relevance of the curriculum of the
> Hfg Ulm on contemporary design education. I'd love feedback on the article
> from other list members who are familiar with Ulm.
>
>
> Lesley-Ann Noel
> Ocean Design Teaching Fellow
> <https://dschool.stanford.edu/news-events/2018-19-teaching-fellows>
> d.school Stanford University
>
>
> LinkedIn <http://www.linkedin.com/in/lesleyannnoel>
> Academia <https://sta-uwi.academia.edu/LesleyAnnNoel>
> Personal website <https://lesleyannnoel.wixsite.com/website>
>
>
>
>
> On Sun, Feb 17, 2019 at 2:41 PM [log in to unmask] <
> [log in to unmask]> wrote:
>
>> https://www.academia.edu/38360255/The_Ulm_School_of_Design_and_its_relevance_to_contemporary_design_education_.docx?email_work_card=view-paper
>> David
>> --
>>
>>
>>
>>
>>
>> blog: http://communication.org.au/blo <http://communication.org.au/blo>g/
>> web: http://communication.org.au <http://communication.org.au/>
>>
>> Professor David Sless BA MSc FRSA
>> CEO • Communication Research Institute •
>> • helping people communicate with people •
>>
>> Mobile: +61 (0)412 356 795
>> Phone: +61 (03) 9005 5903
>>
>> Skype: davidsless
>>
>> 60 Park Street • Fitzroy North • Melbourne • Australia • 3068
>>
>>
>>
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