It seems to me that an important role for designers in the 21st century is systems design- that has nothing to do with pretty- but is about making things work- Designers today work with big data.
jack
> On Jun 24, 2018, at 9:35 AM, Don Norman <[log in to unmask]> wrote:
>
> See the article below about designers? Guess what they mean by a
> "designer": fashion. (But of course)
>
> worse, they think that all designers are from art schools. The article
> ends with this paragraph:
>
> But the thing is, whenever students coming out of art school talked about
> their role models, they used to namecheck Dries, Rei and Alaïa as three
> creatives who defined their own styles and their own paths and stuck to
> them no matter what, in the face of relentless pressure to Get Bigger! and
> Do More Collections! and Use More Influencers! and so on and so forth.
>
>
> Look, making things attractive is an important part of design. But that is
> not all we do. More and more, it is a minor part of what we, the
> profession, does. At the UC San Diego Design Lab we help design public
> health initiatives and procedures. And ways of understanding how
> autoniomous automobiules interact with passengers and road users. And howto
> teach largew numbers of students, yet with personal care. And how to hewlp
> pewople design for themselves. None of these are fashion design. None of
> these use artists. Most of these do not even produce anything that is
> visual. I know this is not the only set of activities done by modern
> designers, but for those of who do these things, the word "design" excludes
> us from many places where our skills are needed.
>
>
> Ok, we need to change. I keep finding supposedly knowledgeable people who
> think design is
> only
> about making things look pretty. But what should we call what we do?
>
> A few days ago,
> I met
> with the heads of the San Diego Airport's "Innovation" center. They said
> they loved design. But they weren't ready. They were interviewing and
> studying their customers to figure out their needs. When they were
> finished, then it would be time for the designers. I told them this was
> amusing: That they didn't realize that modern designers were experts at
> understanding real needs. Did i convince them? no, but I may have moved
> them a little bit.
>
> --
> How do we rename our field?
>
> Don
>
>
> From The New York Times:
>
> Will Independent Designers Become Extinct?
>
> https://nyti.ms/2lf0uTP
>
>
>
>
>
> --
> Don Norman
> Prof. and Director, DesignLab, UC San Diego
> [log in to unmask] designlab.ucsd.edu/ www.jnd.org <http://www.jnd.org/>
> Executive Assistant:
> Olga McConnell, [log in to unmask] +1 858 534-0992
>
>
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