Hmm.
I agree
Design is not the _what_ of what we see, feel, hear, taste, wear, use, share, ...
But, maybe a distinct and deliberate manner in which to get there?
In Sweden the term ”design” was not used before mid 50’s for the kind of designing that we agree on is a more relevant way of using the term. Maybe the lifespan is 50-60 years for establishing and shifting a term...
However. Why not call what they are writing about... art? Or applied art? Or creative design? Or formgiving? Or plain and easy... fashion?
(Btw, Creative industries is also an arena where design is being misused and reiterates a misunderstanding of design.
I am currently working with national and regional actors of the innovation-systems to develop support structures and programs that take design seriously alongside technology and business innovation. The underlying idea is that organisations taking part in these programs will develop their design capability, and understandng, beyond formgiving. Every year our design students, from different master programs, analyze companies design capability, and suggest a toadmap for them to develop precisely this capability.
All the best
Stefan Holmlid
Prof in Design
Linköping University
24 juni 2018 kl. 17:36 skrev Don Norman <[log in to unmask]>:
See the article below about designers? Guess what they mean by a
"designer": fashion. (But of course)
worse, they think that all designers are from art schools. The article
ends with this paragraph:
But the thing is, whenever students coming out of art school talked about
their role models, they used to namecheck Dries, Rei and Alaïa as three
creatives who defined their own styles and their own paths and stuck to
them no matter what, in the face of relentless pressure to Get Bigger! and
Do More Collections! and Use More Influencers! and so on and so forth.
Look, making things attractive is an important part of design. But that is
not all we do. More and more, it is a minor part of what we, the
profession, does. At the UC San Diego Design Lab we help design public
health initiatives and procedures. And ways of understanding how
autoniomous automobiules interact with passengers and road users. And howto
teach largew numbers of students, yet with personal care. And how to hewlp
pewople design for themselves. None of these are fashion design. None of
these use artists. Most of these do not even produce anything that is
visual. I know this is not the only set of activities done by modern
designers, but for those of who do these things, the word "design" excludes
us from many places where our skills are needed.
Ok, we need to change. I keep finding supposedly knowledgeable people who
think design is
only
about making things look pretty. But what should we call what we do?
A few days ago,
I met
with the heads of the San Diego Airport's "Innovation" center. They said
they loved design. But they weren't ready. They were interviewing and
studying their customers to figure out their needs. When they were
finished, then it would be time for the designers. I told them this was
amusing: That they didn't realize that modern designers were experts at
understanding real needs. Did i convince them? no, but I may have moved
them a little bit.
--
How do we rename our field?
Don
From The New York Times:
Will Independent Designers Become Extinct?
https://nyti.ms/2lf0uTP
--
Don Norman
Prof. and Director, DesignLab, UC San Diego
[log in to unmask] designlab.ucsd.edu/ www.jnd.org <http://www.jnd.org/>
Executive Assistant:
Olga McConnell, [log in to unmask] +1 858 534-0992
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