Dear Don, Stefan, D Busse, Gunnar and all,
Things get much easier if the term 'design' is used (as defined in the dictionary) to refer to the drawing, plan or whatever that describes what is to be made.
This definition of design is both universal and especially useful in many art and design areas such as graphic design, photographic design, and fashion design as it insists on the inclusion in the design of the manufacturing process (e.g. the details of exactly how something is to be printed, or how something will be photographed, , or for fashion design, which machines and settings are going to be used for manufacture).
Best wishes,
Terry
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-----Original Message-----
From: [log in to unmask] <[log in to unmask]> On Behalf Of Don Norman
Sent: Monday, 25 June 2018 2:31 AM
To: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>
Subject: Re: Help! Our field needs a new name: "Design" is far too misleading for much of what we do.
A clarification
First of all, my comment (about the article on fashion design) was NOT that this is a misuse of the word "design."
My comment really is that the word "design" encompasses so many different activities, that it is probably best to use different terms to denote these differences. We try today by using adjectives (so the NY Times article should not have been about "design," it should have been about "Fashion Design." But adjectives have a way of being dropped, so that is not an adequate solution.
--
I do not wish to change the meaning of the word Design: First of all, that is a hopeless exercise (as many have already observed). Second, it has so many meanings, that the usage today is misleading, but not inappropriate.
What is the answer? I do not know, which is why I have turned to this list for advice.
Don
*Some asides*
- D. Busse suggests "Defign," the noun and "defigning," the verb. A
rather interesting suggestion for the Design Research/observational/applied
ethnography part of the design process.
- Once, after a long dinner in Munich, with multiple bottles of wine,
Dieter Rams complained about the misuse of the word "design," scorning the
fact that now there were people who called themselves "hair designers." He
suggested the German word "Gestaltung" (as in "Staatliche Hochschule für
Gestaltung Karlsruhe"). However, Gestaltung translates as "shape" or "form"
and so this is also restrictive.
- I notice that German Universities today tend to use the word "design"
as in:
- Die European School of Design in Frankfurt – Hessens kreativste
Designschule und eine der Top Ten Designausbildungsstätten in Deutschland
– bietet einen exzellenten Design-Studiengang im Fachbereich Visuelle
Kommunikation / Kommunikationsdesign.
- Der Masterstudiengang Industrial Design verfolgt eine
disziplinübergreifende Kooperation mit Lehrstühlen der Fakultäten für
Architektur, Maschinenwesen und Wirtschaftswissenschaften an der TU München
sowie mit Lehrstühlen der LMU und richtet sich an HochschulabsolventInnen
aus gestaltungsverwandten Disziplinen.
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