Dear Don, Ken and All,
I am a list-member from a, for This list, rather strange background: The Creative industries. The interesting thing is that in these industries quite some crucial, business generating 'design' happens under the umbrella of 'imagineering': Designing a generatie image, called 'High Concept' that sets the stage for collectie and continuous creation. This is an Activity/art that was never called 'design'. And those WHO practice This 'art' are NOT called designers but imagineers.
In essence, Imagineering is NOT about designing a 'solution' but about designing for 'evolution', designing To generatie New order in a system, or, as Complexity scholars might say, designing for emergence. It is design that inspires others To design or act aligned with One another.
Is It possible that the word 'design' sometimes blinds us To 'see' design-activities that are NOT named as such?
I wrote a book on This issue that Will Be published by Edward Elgar early 2019.
Thanks,
Diane
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Van: Don Norman<mailto:[log in to unmask]>
Verzonden: ý27/ý06/ý2018 20:33
Aan: [log in to unmask]<mailto:[log in to unmask]>
Onderwerp: Clarifying my request about the word "Design." (Once again
It is so much fun to start a thread on this list and then see how it
wanders hither and thither.
---
I am NOT (and am not) interested in defining design or deciding what is or
is not a part of Design.
I was simply concerned with the fact that many people (Lay folks and
professional designers alike), believe that Design is one thing, and so
they make pronouncements about "design" that are false for many of the
legitimate areas of design.
I was wondering if there was some other word (or phrases) we could use to
describe what we do that would avoid this false over-simplifications.
--
the best suggestion I have heard is always to use adjectives to specify the
area of concern.
- Fashion design
- Automobile styling (or design)
- Interaction design
- Industrial Design
- Typography
- Graphic design
- Communication design
- service design
- x design ( chose your own adjective. X = hair, clothing, interior,
landscape, traffic signals, automation, machines for killing people,
clothing, ice cream, ... )
Eh?
Don
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