Dear Terrence:
Thank you for mail.
Two things arise from it. One, is my understanding of outcome. I view the aesthetic experience of the viewer as an outcome. There is a designed thing (e.g. a chair) and the way the person see it (as beautiful, ugly, welcoming, bulky etc). That effect corresponds to one of the kinds of effects you mention.
Aesthetics is a tricky word because in part it attaches itself to the thing and not the person experiencing it. People often say they were unhappy with a thing´s aesthetics when they mean the form of a thing. The aesthetics are what they experienced in their mind. That's how I use the terms, anyway.
All the outcomes of design matter. I am right now only focusing on aesthetics because I am working on a book dealing with that topic. Naturally, I pretty concerned with moral outcomes such as sustainability and the like plus narrowly practical outcomes such as effectiveness and efficiency.
Those clarifications aside, I agree with your message. There is the matter of measuring outcomes and aesthetic outcomes that are only dealt with in quantities (e.g. X% liked the chair) miss something about design that matters.
I wrote a super article about it at some point which people ought to read and cite as often as possible: What is like to see a bat? http://www.svid.se/upload/Forskning/Design_Research_Journal/Design_Research_Journal_nr_1_2017/Artiklar/What_is_it_like/What_is_it_like_to_see_a_bat_Design_Research_Journal_nr_1_2017.pdf
Regards,
Richard
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