Digital Marketing Toolkit - 28th April 2017 

Nottingham Trent University  09.45 – 16.15

We all now we need to improve our online marketing but we don’t all know exactly how to do that.  Ned Potter has developed expertise over many years with library services and this will be a day for exploring and trying all sorts of tools and concepts.

Outline
This training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms.

Learning outcomes include: 
1) Participants will know how to present information online in and engaging and useful way, which works with the library website but doesn't rely on it 
2) Participants will be able to generate ideas on how to use location-aware mobile technologies in their own institution 
3) Participants will have several options for making effective videos about their services, with no need for cameras or expensive editing software 

Feedback for previous versions of this workshop:
"I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!" PiCS, New Zealand

"Fantastic day again with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.” ANLTC, Dublin

”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London 

“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations including the Bodleian and the British Library. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.

For booking information please contact Carol Brooks on [log in to unmask]

Costs including lunch: £130 for LIEM members; £170 for non-members.   
Membership of LIEM costs £150 for Public Library Authorities and £10 for all other LIS organisations within the East Midlands Region. To request membership please contact Robert Clayton on [log in to unmask]