Gabriele
I forgot where I stashed this book, but here it is now.
Tuuli Mattelmaki writes:
"... has described the characteristics of applied ethnography in the
following way :
✖ it takes place in a natural surroundings
✖ the process is open to change and refinement throughout the process as
the new learning shapes future observations
✖ it combines a range of research methods
✖ it has a goal which is more likely to be exploratory rather than
evaluative
✖ it aims at discovering the local person or “native’s” point of view, where
the native may be a consumer or end user."
Hope this helps.
Johann
--
Dr. Johann van der Merwe
Independent Design Researcher
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