Hi Katherine and Stephen
Do you think we will ever see again the likes of an April Greiman or a
Zuzana Licko to capture the imagination of new graphic designers and incur
the wrath of the old guard or is design, like other fields of creative
endeavor such as pop music, now too widespread and fractured to ever again
host movementsı?
To me the great change in graphic design over the last 15 years has been
the explosion of illustrated content. The typographical elements (the
usual focus of graphic design historians) reflect this in their hand-made
aesthetics. Some of the pioneers in this area, Deanne Cheuk, for example,
are adept at both practices. But even on the pictorial side it would be
difficult to describe the works as modern or post-modern. I guess they are
post-modern in that they call back to different eras for techniques and
aesthetics, however, there is certainly a new found love of craft in a lot
of recent design that suggests anything but the ironic detachment of PoMo.
Regards
Stuart
Associate Professor Stuart Medley, PhD
Coordinator, Bachelor of Design
Edith Cowan University
School of Arts & Humanities
Bradford St, Mt Lawley WA 6050
Australia
Tel: +61 8 9370 6709
Author of The Picture In Design
Illustration & comics: http://stuartmedley.com
<http://stuartmedley.com/>Blog: http://whydraw.tumblr.com/
Signatory to the Charter of the National Alliance for Public Universities
On 2/2/17, 9:34 AM, "Katherine J Hepworth" <[log in to unmask]> wrote:
>Hello Stephen
>
>As a practicing graphic designer and design historian, I also notice the
>phenomenon of end of postmodernismı, stylistically at least, anyway. I
>donıt see it as a return to modernism though.
>
>Conceptually, postmodernism seems to have had a very short run in graphic
>design practice. Yes, there are still some designers waving the flag, but
>I come across very few either in recent historical work or in current
>practice. I notice a sort of neomodernist trend in the conceptual
>thinking involved in graphic design practice, as evidenced in trade
>publications, media, and designersı descriptions of their own practice.
>It is as you mention, except with one addition: a stronger orientation
>toward user experience. Perhaps Marx's adage about history repeating "the
>first time as tragedy, the second time as farce" can be applied to
>ideologies influencing design.
>
>Stylistically, postmodernism is also rarer and rarer. There seems to me
>to be a fracturing of the stylistic and conceptual landscape of graphic
>design, where there is some postmodern and historicist styling, alongside
>many other styles, including the mobile UX driven flat designı that has
>permeated farther afield than its mobile origins.
>
>I donıt think professional design - graphic design at least - will
>'lurch' any more than it has already. As for your other questions, they
>are beyond the scope of my knowledge.
>
>Interesting subject, thanks for bringing it up.
>
>Katherine
>
>
>_____________________
>Katherine Hepworth, PhD
>Assistant Professor of Visual Journalism, The Reynolds School of
>Journalism
>Co-Director, Nevada Center for Data and Design in the Digital Humanities
>(NDAD)
>University of Nevada, Reno | 1664 N. Virginia St, Reno NV, 89557 | United
>States
>
>Phone: +1 (775) 784 4423
>Websites: https://kathep.com | https://ndad.unr.edu/
>
>
>
>> On Feb 1, 2017, at 4:12 PM, Stephen B Allard
>><[log in to unmask]> wrote:
>>
>> Hello Design Scholars...
>>
>> I am a designer and educator like many of you.
>>
>> I'm curious to understand the collective thoughts of those of you who
>>are in the business of observing and writing about design's history and
>>its next near future. It appears that we are now at a very interesting
>>juncture in the evolution of the Post-Modern away from the Modern
>>periods of design. Allow me to explain.
>>
>> For the better part of the last 30 years, the profession of design has
>>been discussing this move away from the grand narratives of the late
>>20th century by doing what we thought was more inclusive and
>>Post-Modern. The Modern period of design history helped build the
>>western world and then appeared to have its sights on the rest of the
>>globe as well. But something happened to cause doubt among the ways and
>>methods in which Modern design conquered cultures, organized resources
>>and ignored the voices of its targeted populations. The Post-Modern
>>began poking fun at the large designer/planning egos, the control of
>>forms and the way information was organized and broadcast. It adopted
>>new tools to reach out to those who were to be a part of the next phase
>>of development hoping to understand how design impacted them so as to
>>"listen and understand" before beginning the design development process.
>>
>> Now we are presented with a sea change in the marketplace where a more
>>mature form of geo-politics has entered the design arena. Newly
>>empowered leaders are being presented to us that smack of more
>>'Modernist' sensibilities and track records. They are accomplished,
>>they are tough, they are no nonsense and they appear to not be aware of
>>the moral relativism that has now come to infuse everything from the
>>military to education to technology and the media. The apparatus that
>>has been built over the last +50 years to disseminate information is
>>truly a marvel of the Post-Modern era (Buckminster Fuller might wear a
>>smile if he we still among us), but there are Modernist areas of the
>>globe that are now falling into decline due to neglect while the blue
>>ocean areas of capitalism are bright and shiny, but have no people with
>>the means to live in them.
>>
>> And so I ask, are we scheduled to lurch back to a more Modernist
>>approach to design now? Will our resources be pointed at building more
>>monuments to mark the era of these new leaders of nations, or will the
>>apparatus continue to grow to try to measure more, try to predict
>>outcomes more precisely (or not) and try to include more of those that
>>will be affected by design's processes in the coming near future? What
>>does the clash on the horizon look like? How will philosophy change?
>>
>> Best Regards in the next era extension
>>
>> Stephen Bourgogne Allard
>> Seoul
>>
>>
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>
>
>
>
>
>
>
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