Is this Swiss?
A symposium about the current state of Swiss graphic design
Rose Auditorium at The Cooper Union, 41 Cooper Square, NewYork
Saturday, September 10th, 2016, 10:00am–7:00pm
Is this Swiss? is a one-day event devoted to graphic design from Switzerland, with talks, panels, and a guided tour of the exhibition “Swiss Style Now” at 41 Cooper Gallery. It discusses what characteristics link the exhibited works, as well as if and how today’s designers deal with the legacy of the Swiss Style.
To examine these questions, the symposium invited award-winning graphic designers and typographers from Switzerland to present their work with a focus on national characteristics and the role of history in their professional practice. The morning kicks off with a welcome word from the organizers and two talks on the theoretical and historical background of the symposium, deriving from current research in the field of graphic design history. Afterwards, a guided tour of the exhibition by the curators gives the participants the opportunity to see concrete examples of works by the speakers, and learn more about the curation process. The symposium ends with a panel discussion, reflecting the insights of the day and setting the ground for future debated questions on the subject, followed by an “Apéro” – a traditional Swiss drinks reception – for informal exchange.
The symposium accompanies the exhibition “Swiss Style Now” (41 Cooper Gallery, September 7th – October 1st, 2016) and is kindly supported by the Consulate General of Switzerland in New York, swissnex Boston New York Outpost, Republic and Canton of Geneva, The Cooper Union and The Herb Lubalin Study Center.
Register for free: https://isthisswiss.eventbrite.com
Kind regards,
Robert Lzicar
Berner Fachhochschule / Bern University of Applied Sciences
Hochschule der Künste Bern / Bern University of the Arts
Prof. Robert Lzicar
Head of MA Communication Design
Co-Coordinator of «Swiss Graphic Design and Typography Revisited»
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Fellerstrasse 11, CH-3027 Bern
Phone +41 78 625 93 85
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http://www.hkb.bfh.ch
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