> On 22 Feb 2016, at 4:12 PM, CHUA Soo Meng Jude (GPL, PLS) <[log in to unmask]> wrote:
>
> I remember someone distinguishing the "Semantic" account of design from the "semiotic" one, but have not been able to locate that post. Would anyone be able to explain the difference again?
Dear Jude, Klaus, and Lily,
Forgive me if I find this move from the Semiotic to Semantic a little ho hum. In 1986, my book ‘In Search of Semiotics(ISS)’ dealt with this in some detail. I remember discussing it briefly with Klaus at a conference in Sydney sometime later after Klaus told me he had read the book.
If I were to cast the conclusion of my detailed arguments into the contemporary academic vernacular I would not describe it as the 'Semantic turn' but rather the 'Pragmatic turn’. Subsequently, indeed much later, I explained this shift. I seem to remember sending Ken a copy of the published paper on this. However, this is is all history, as are the next stages in the argument and the extension of this work into design which is published in more recent work.
BTW, I have just agreed to a reprint of ISS, so those of you interested in some of the less acknowledged work in this area that goes beyond today’s thinking, may find it useful. I have also been asked by the publishers to consider writing a new edition of ISS. We shall see…
David
--
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|