Dear colleagues,
Last month I mentioned a report that I have prepared that surveys some of the key investments in design across a range of sectors. For those who are interested in this side of the design spectrum, the study has recently been published in She Ji: The Journal of Design, Economics, and Innovation in an Open Access format. You can also download it from my Academia.edu page.
Organisations that have been covered by this study include Apple, Nike, The Coca-Cola Company, IBM Corporation, Bloomberg L.P., PricewaterhouseCoopers (PWC), Deloitte, Accenture, Boston Consulting Group (BCG), McKinsey & Company, Fidelity Investments, Capital One, Barclays, Xero, Facebook, Google Ventures, Khosla Ventures, Coca-Cola Founders, United Nations, The World Bank, The Rockefeller Foundation, Bill & Melinda Gates Foundation, and The Clinton Foundation.
Paradigm Shift: Report on the New Role of Design in Business and Society
Abstract:
Corporate cultures' prevailing attitudes towards design have begun to shift. Financial companies and management consultancies now have design teams, and include “design” in their service portfolios. Large corporations are bolstering their in-house design capabilities, and appointing designers to executive roles. Venture capitalist firms and startups increasingly recognise the value of including designers in the early stages of business development. Even global organisations and international foundations now list design on their agendas. A paradigm shift is taking place in the field of design. This study examines some of the latest corporate investments in design, and reflects on what this phenomenon means for the wider field of design. The focus of this study is on the key trend indicators that are defining the current landscape of design, and its changing role in business and society.
She Ji: The Journal of Design, Economics, and Innovation
http://www.sciencedirect.com/science/article/pii/S2405872615300265
Academia.edu
https://tongji.academia.edu/GjokoMuratovski
—
Dr Gjoko Muratovski PhD, MDes, BA(Des), GradDip(Des), FDINZ
Senior Manager: School of Art and Design
Board Member: Faculty of Design and Creative Technologies
Head of Department: Communication Design
Director: DESIS Lab
Auckland University of Technology
School of Art and Design
Faculty of Design and Creative Technologies
WE521 / 27 St Paul Street
Auckland, New Zealand, 1010
Tel: +64 9 921 9999 #8644
Mob: +64 223 955 964
Email: [log in to unmask]
Chairman: Design for Business (Melbourne International Design Week)
Area Chairman: Business and Design (PCA Australia and New Zealand)
Editor-in-Chief: Journal of Design, Business & Society (Intellect Journals)
Associate Editor: 设计 She Ji. The Journal of Design, Economics & Innovation (Elsevier)
Guest Associate Professor: Design & Innovation (Tongji University)
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|