Hi Gunnar,
Thank you for your detailed comments!
Since you ask, my understanding of colour is characteristics of a secondary neural image constructed in the brain on the basis of a combination of external events (e.g. red car within view), learning (including experience, culture, language, theory...), and biological processes. It references the electromagnetic radiation wavelength associated with objects and light (Damasio - feeling of what happens). Sorry can't give examples....because they are ephemeral neural images and even if could somehow take them out of one person they wouldn't (as I understand it) be usable by another person.
But... as I wrote, we have a language game in which we pretend that objects and light are coloured and that leads to a different picture on colour.
I haven't time to make system dynamics models of colour perception at the drop of a hat so I'll just point to the kind of models
An example for eyeball and brain colour perception is http://www.ncbi.nlm.nih.gov/pubmed/23031711
Probably much more interesting for you however is a model on predicting future brand equity in terms of association. See http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922009000200003 or fashion design in Indonesia at http://wireilla.com/management/ijbbr/papers/1112ijbbr02.pdf
Gunnar, I agree with you when you say make it real make it now as a useful strategy BUT it depends what the IT is. In this case, the IT is ' the different abstract characterisations of parameters defining predictive theory structures'. Real enough, as is the problem, but seriously abstract too.
It will have to be two rounds...
Warm regards,
Terry
-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]] On Behalf Of Gunnar Swanson
Sent: Sunday, 21 February 2016 9:56 PM
To: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>
Subject: Re: Assume fixed number of colours in design?
Terry,
> On Feb 21, 2016, at 12:25 AM, Terence Love <[log in to unmask]> wrote:
> For design research, one of the biggest and most important challenges, is developing a body of theory for predicting the outcomes in the world of the effects of individual designs.
Has anyone ever developed a *body* of theory as such? Nobody dreamed up an ideal gas law. They mixed Boyle’s. Charles’, etc. What sort of existing and reliable predictive theories about design are you starting with?
> It's in this context I raised a relatively abstract meta-analytical question about design theory making, relating to decisions about the character of variety in how we represent factors that are elements of design theories.
Theorizing about theories of theories only makes sense when somewhere in that spiral is at least a bit of a working theory, i.e., something tied to actuality.
> I used colour as an example of such a factor. First, because it is well understood phenomenon on this list (or so I thought), and hence wouldn't need to be explained. Second, colour is clearly a phenomenon that, like any phenomenon, we can represent as an approximation via either a continuous function or discrete stepped function. Also, I thought that double aspect of the representation of colour wouldn't need to be explained as we clearly use both in design.
Color is not well understood anywhere. You have indicated in a response to my questions that you understand that color is not what you seem to have been implying it is and you still persist in implying but not stating.
For the purposes of this question, what the hell do you think "color" means? Please give a couple of examples.
> None of the above, I suggest, is contentious. It is taken for granted and straightforward in much of the discourse.
Even if you are right about that, all sorts of nonsense is taken for granted.
> The real challenge is to look at possible approaches to creating design theories that predict design outcomes as the consequences of design in the world.
Terry, I really hope that some time in the future, you’ll be able to say "Gunnar, remember when you said that my predictive analysis formula was a possibly-hopeless idea being approached in the wrong way?" and I’ll buy a round of drinks so we can all toast my having been absolutely wrong. In the mean time, I’ll say about theory what I tell my students about design: "Make it real. Make it now." (Seriously, I could be replaced with a parrot that says that. I start the semester by giving them pencils with that slogan inscribed on them.)
Discussing how a factor like color would be represented in a theorized theory when we don’t even know how or why color might be a factor in such a theory and we don’t even know what we mean when we say color in this instance. . .
Make it real. Make it now.
Gunnar
Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
[log in to unmask]
Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
http://www.gunnarswanson.com
[log in to unmask]
+1 252 258-7006
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|