Thanks Ken for pointing this article out!
My reading, as a long-term ideation proponent and latter times design
thinking believer, is that there was little new to the story. Also
Verganti does not appropriately acknowledge the findings that "the
brainstorming literature" has established decades ago. Osborne's "build
on the ideas of others" being the most prominent one.
He forgets to mention the Delfi method which is structurally similar to
his incubation within the radical circle. I take the opening attack on
idea generation based approaches as rhetoric - as other on the list
point out, his method don't really oppose ideation, they just do it
differently. My interpretation of his wordplay is that with "deferred
judgment" he is arguing against skepticism and unconstructive feedback.
In terms of specifying an innovation through the constructive ideas of
the trusted circle, you may be in luck if you're intending to design for
yourself. Self-referential design is not inherently bad (look at
Facebook), but may as well limit you to a problem space too narrow for a
really big thing to happen.
On the positive side, this gives a positive argument for
"designer-centered design" and drawing a line to what, for instance,
design agencies should and could offer to clients.
Final note, it seems almost ironic that Apple's ID team is just about 20
people, proof or co-incidence?
Best regards,
Dr. Lassi A. Liikkanen
Adjuct Prof. of Human-centered Product Design, Aalto University
Affiliate of Helsinki Institute for Information Technology HIIT, Finland
FI tel +358 50 384 1508 skype: lassial
http://hiit.fi/lassial/ twitter: @lassial
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|