Dear Mr. Charles and All,
A good article but do we mean only as the article highlights, I quote "At
IBM, Phil Gilbert is leading the company in the "design thinking" way, an
approach to business that identifies users’ needs as a starting point and
works toward the product." and other such demystifications of design
thinking in the article to be design thinking...or is it much, much
more.....for I always think most current use of Design thinking as a term
including that by IDEO, DMI, Tim Brown, etc. is more commercialized,
jargonized, 'buzz wordish' use... for when the explanation like above is
given to non designers, esp. MBAs/corporate/industry, they say we also do
this - they say "we also do human centric, study user needs, do it
iteratively, do iterative prototyping, non linearly....So HOW is Design
thinking different?" COMMENTS PLEASE....
I believe human centric, human centred, user centric, iterative
prototyping, etc. are no longer unique to design and design thinking and
hence not seen as such by non designers/industry. There is also a
difference between creative thinking and design thinking (which often many
authors confuse -as in this article as well as in the articles in the HBR
Sep 2015 issue on Design thinking). So what is unique to Design thinking
-to me it is more about thinking as sensory-cognitive orchestration and
choreography derived/emerging from sensory-cognitive forensics and
diagnostics (design research) -things I see missing in most literature on
design thinking (including long discussions on the same on this group as
well).
regards,
krishnesh mehta
national institute of design
india
On Sat, Nov 14, 2015 at 7:33 PM, Charles Burnette <
[log in to unmask]> wrote:
> Dear colleagues,
>
> This is a major article on the role design thinking can play in business.
> Why not apply design thinking to research and education concerning design
> itself? We need to modernize our practices as much as IBM.
>
> Or, so I believe,
> Chuck
>
>
> http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html
> <
> http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html
> >
>
> The tech stalwart has been hiring designers by the hundreds, all part of
> an accelerated approach to product development that is a major departure
> from the past.
> Charles Burnette
> [log in to unmask]
>
>
>
>
>
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