Dear all:
Please read my article "Why design thinking is not design" that might have
some answers to the questions here. The article reflets my perception about
design thinking as a designer, and surprisinlgy the feedback has been
positive, I was waiting some stress from "design thinking" evangelists -
radicals.
I believe that design thinking is only valid if you have a designer from
start to end, otherwise it is just a "refined brainstorming" with no
"design validity" and probably poor results no achieving the miraculous
and marvelous results that the company expected.
At Linkedin
https://www.linkedin.com/pulse/why-design-thinking-marcio-caballero-de-carranza-dupont?trk=mp-author-card
Please let me know if you don´t have Linkedin access to send other site.
*Marcio Caballero de Carranza Dupont*
*DESIGN FOR THE GREATER GOOD!*
*Innovation - Sustainability Expert*
Brasil SP / México DF / United States Chicago /
*Linkedin* <http://www.linkedin.com/in/marciodupont>
TWITTER <http://www.twitter.com/maducao>
MY DESIGN RESEARCH PORTAL DRP <http://designresearchportal.wordpress.com>
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