Thanks all, food for thought..
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital
agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
Elena Villaespesa wrote:
> Hi Mike,
>
> You will loose historical data about the top metrics (sessions, users, avg.
> time on site...). You can use annotations on GA to mark the site change.
> That way you can use the comparison options available on GA directly on the
> same account.
>
> However, I would start a new GA account if that data is not accurate and
> there are no custom settings. If you have views (profiles) for specific
> sections these will need to be redone based on the new URL structure so
> better to have a new account. That would give you a clean view of the data
> for the client users.
>
> If the old site using the asynchronous version of GA and the new site is
> going to have Universal Analytics, that is another reason to start a new
> account as figures may change and it will be more confusing. Some people
> actually recommend to have both running in parallel for a while to see the
> impact of this migration to UA on your site.
>
> Elena
>
>
>
>
> On 29 September 2015 at 15:58, Phil Blume<[log in to unmask]> wrote:
>
>> I would start afresh, Mike.
>>
>> That way you can compare old with new, side by side, over whatever
>> timeframe they are, or have been, available for.
>>
>> Cheers, Phil
>>
>> On 29 September 2015 at 20:12, Mike Ellis<[log in to unmask]> wrote:
>>
>>> Hi all
>>>
>>> We're shortly relaunching a site for a client.
>>>
>>> They have GA on their existing site and will obviously continue using GA
>>> on their new site.
>>>
>>> Given that the site structure will change fairly considerably (yes, we
>>> will try and maintain key URLs, but not all will have the same content,
>>> structure, etc) - and also that the main site address will also be
>> updated,
>>> I think my gut feel is to totally start again with a new analytics
>> account.
>>> But - I thought I'd sense check this with the list, in case there are any
>>> obvious advantages to keeping the same account going for the new site - I
>>> personally don't think we'll be able to see any continuity over the
>> change
>>> so there is little point, but please tell me if I'm missing something...
>>>
>>> cheers!
>>>
>>> Mike
>>>
>>> ps AFAIK there aren't any detailed reports set up on the existing site -
>>> goals, event tracking, funnels, campaign tags - so a fairly simple
>> setup..
>>>
>>> _____________________________
>>>
>>>
>>> *Mike Ellis *
>>>
>>> Thirty8 Digital: a small but perfectly formed digital agency:
>>> http://thirty8.co.uk<http://thirty8.co.uk/>
>>>
>>> * My book: http://heritageweb.co.uk<http://heritageweb.co.uk/> *
>>>
>>>
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