I agree with your words Terence.
In fact, I saw with my initial experiments that machines are better
than humans in select elements more suitable to users' needs.
humans tend to select elements that cater to their desires, even if
the audience has a completely different profile of them..
2015-09-09 9:50 GMT+01:00 Terence Love <[log in to unmask]>:
> Hi Martin,
>
> You wrote,
> ' we do not yet have machines that demonstrate imagination and intuition'
>
> My aim is not to tell you otherwise but to suggest a different way of
> viewing the roles of intuition and imagination in design activity.
>
> Designs are selections of conceptually-defined elements. (I suggest this
> is necessary and sufficient definition - but if you want to argue on that,
> it's a discussion for elsewhere)
>
> Human designers use many different tools to identify their choice of the
> elements in these selections that make up a design.
>
> Examples include fashion colour forecasts, user data, information from
> designer's education and training and experience, examples from design
> history, design heuristics and 'rules', color charts, technical information,
> design methods, collaborative stakeholder participation, mathematical
> models, and their intuition and imagination, along with many other tools.
>
> I'd like to suggest and emphasise that it is useful to see that human
> intuition and imagination are only two of the many tools that contribute to
> a designer's selection of elements in any one design, and that in many
> situations they are not even the most significant tools that designers use
>
> An advantage, in operational terms, that human designers have over
> machine-based designers is that human designers are human and as such are
> more or less representatives of humanity more generally. This means human
> designers can access a lot of personal information about human perceptions
> towards a design without having to collect a lot of data.
>
> There are disadvantages, however, of this process of human designers: one
> being that the personal information they hold may be incomplete, biased or
> false - for example due to media conditioning. Another disadvantage is that
> human designers who frequently use their bodies as the basis of their
> selection of elements of a design, may then start to assume that it is the
> only way to design. That's a bit like Sydney Swans supporters believing that
> the only important football games are the ones in which the Sydney Swans are
> playing and that the Sydney Swans are the best football club in the world.
>
> Best wishes,
> Terry
>
> --
> Dr Terence Love
> PhD (UWA), B.A. (Hons) Engin, PGCE. FDRS, MISI
> Love Services Pty Ltd
> PO Box 226, Quinns Rocks Western Australia 6030
> Tel: +61 (0)4 3497 5848
> Fax:+61 (0)8 9305 7629
> [log in to unmask]
> --
>
>
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--
André Neves, phD
GDRlab - UFPE
Master Artisan of Bits
Artisans were the dominant producers of consumer products prior to the
Industrial Revolution.
Artisans of Bits are the dominant producers of consumer products after
the Industrial Revolution.
http://www.designthinkingcanvas.com.br/
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