> On Jul 3, 2015, at 2:46 AM, Kilchör Fabienne <[log in to unmask]> wrote:
>
> Before and after: some further explications on this website: http://www.designmadeingermany.de/links/84485/
That seems to be a mirror of http://www.underconsideration.com/brandnew/
I used to write for Under Consideration’s "Speak Up" site (a more general graphic design discussion) and was somewhat relieved when Brand New spun off. I get pretty tired of graphic designers (and others) making grand pronouncements about projects they don’t understand so I avoid most of the logo discussion blogs. (The irony is that Speak Up folded and Brand New is still going strong.)
If I am interested in a specific program, Brand New is where I look first. (The quote from the FB creative director I sent earlier in this thread came from there.) Armin Vit does his homework and is a smart, experienced designer. (I hope he doesn’t mind if I'm blowing his gruff and brash cover but he’s also a hell of a nice guy.)
Logo discussion boards often represent the worst aspect of design criticism--the Potter Stewart manner of knowing.* Most participants in such discussion act as if a trademark were tiny pieces of art that should be hung in a tiny frame on a wall for the (completely subjective) appreciation of gallery goers.
*For anyone who’s not a US law junkie—Potter Stewart was a US Supreme Court Justice who famously declared in an obscenity case that he couldn’t offer a definition of obscenity but "I know it when I see it."
Gunnar
Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
http://www.gunnarswanson.com
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+1 252 258-7006
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