Dear colleagues,
I may be wrong but I think no one has dealt with experience based design as something different than evidence based design. While I am happy with the effective application of knowledge gained from any source I agree with Ranjan that design has its own particular history that is worth understanding. What I have in mind are statements of principle that disrupt and rechannel design thinking and practice: such thoughts as Form follows function, Less is more, and Less is a bore have been great disrupters in design thinking and practice. Paradigm shifts have resulted. Capturing the ethos of a time in a way that shifts a discipline is not just an event in the discipline of design but happens whenever a significant new understanding is expressed. Design is now seeing such disruptive understandings intrude from other fields: "Just in time” from manufacturing, new principles like those underlying the Agile process such as; Inclusive rather than elitest; Emergent with direction rather than up front; Integrated and collaborative rather than handed over the fence; and Considerate of customer, business and technology needs rather than biased toward a single factor (such as profit, or market share). These principles capture the sense of what design should be about at a higher level than evidence based design which informs a specific purpose, project, or problematic situation (which in design has roots in case based reasoning.) As a designer I would
rather respond to the challenge that makes greater sense to me regarding the future than be overly beholden to evidence not drawn from the actual circumstances of the challenges I face. IDEO’s conception of Human Centered Design is much more inspiring and useful than evidence that has not emerged from a well principled design process searching for the information it needs to be effective.
Or so I believe.
Chuck
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