Yes - I agree the presentation style would be different. Likewise had my over-tired brain typed "Harry Potter", but it is, of course the splendidly awesome Ned Potter.
Apologies to all.
Sheila
--
Sheila Thomas BA FCLIP MWeldI MBCS
Weldasearch Manager
TWI Ltd, Granta Park, CB21 6AL, UK
01223 899295
www.weldasearch.com
> -----Original Message-----
> From: A general library and information science list for news and discussion.
> [mailto:[log in to unmask]] On Behalf Of Stuart Bentley
> Sent: 23 July 2015 17:28
> To: [log in to unmask]
> Subject: Re: [UKeiG] Digital Marketing Toolkit - Dennis Potter, York, 4
> September 2015
>
> It would be fantastic if it was him. Everybody miming along to 50s tunes.
>
> Stuart
>
> Stuart Bentley
> Research Officer
>
> -----Original Message-----
> From: Ian Jennings [mailto:[log in to unmask]]
> Sent: 23 July 2015 16:40
> To: [log in to unmask]
> Subject: Re: [UKeiG] Digital Marketing Toolkit - Dennis Potter, York, 4
> September 2015
>
> Dennis Potter?
>
> Ian Jennings
>
> Metadata Team Leader
> Collection Services
> Leeds University Library
>
> 0113 343 5504
>
>
> -----Original Message-----
> From: A general library and information science list for news and discussion.
> [mailto:[log in to unmask]] On Behalf Of Sheila Thomas
> Sent: 23 July 2015 16:21
> To: [log in to unmask]
> Subject: [UKeiG] Digital Marketing Toolkit - Dennis Potter, York, 4 September
> 2015
>
> Digital Marketing Toolkit
>
> There is an increasing array of emerging social networking technologies which
> can be used to successfully market your information service and Ned Potter
> moves beyond the basics to focus on freely available tools which help you
> communicate with existing and potential users.
>
> Venue: The University of York
> Date: Friday, 4 September 2015
>
> Course Outline:
> Moving beyond the social network basics, this course focuses on freely
> available tools which help you communicate with existing and potential
> users, and how to use them effectively - plus tips, tricks and general best-
> practice for marketing online. Topics will include marketing with video,
> mobile apps, publishing online, the use of QR codes and Augmented Reality,
> and taking social media marketing to the next level.
>
> Who should attend?:
> This course is aimed at anyone who already has experience of social media
> but wants explore other online tools and how they can be used for effective
> digital communication.
>
> CILIP's Professional Knowledge and Skills Base (PKSB):
> This course supports the following elements of CILIP's PKSB:
> 11. Customer Focus, Service Design and Marketing: 11.1 Strategic
> marketing
> 11. Customer Focus, Service Design and Marketing: 11.2 Communicating
> with stakeholders
> 12. IT and Communication: 12.4 Social media and collaborative tools
>
> Speaker - Ned Potter, University of York:
> Ned Potter is an academic librarian at the University of York. He speaks and
> writes on the subjects of marketing and emerging technologies, and as well
> as providing marketing expertise for clients such as Bodleian Libraries and the
> British Library Ned has run training courses in a diverse range of countries
> including South Africa, Latvia and Australia. His training focuses on tangible
> ideas which can be immediately applied when the delegates return to their
> desks following a workshop. He is the author of the Library Marketing Toolkit
> published by Facet Publishing in 2012, and can be found online at www.ned-
> potter.com and @ned_potter.
>
> Costs (including lunch and refreshments): UKeiG members £200+ VAT at the
> current rate; others £245 + VAT at the current rate
>
> To register your interest in this meeting, reserve a place, or request further
> details, please email [log in to unmask] Further details are also
> available via the UKeiG website at http://www.cilip.org.uk/uk-einformation-
> group/events/ukeig-training-york-digital-marketing-toolkit
>
> --
> Sheila Thomas BA FCLIP MWeldI MBCS
> Weldasearch Manager
> TWI Ltd, Granta Park, CB21 6AL, UK
> 01223 899295
> www.weldasearch.com
>
> This e-mail is issued subject to our e-mail disclaimer statement. Please refer
> to http://www.twi-global.com/email-disclaimer/
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