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Yes - I agree the presentation style would be different. Likewise had my over-tired brain typed "Harry Potter", but it is, of course the splendidly awesome Ned Potter. Apologies to all. Sheila -- Sheila Thomas BA FCLIP MWeldI MBCS Weldasearch Manager TWI Ltd, Granta Park, CB21 6AL, UK 01223 899295 www.weldasearch.com > -----Original Message----- > From: A general library and information science list for news and discussion. > [mailto:[log in to unmask]] On Behalf Of Stuart Bentley > Sent: 23 July 2015 17:28 > To: [log in to unmask] > Subject: Re: [UKeiG] Digital Marketing Toolkit - Dennis Potter, York, 4 > September 2015 > > It would be fantastic if it was him. Everybody miming along to 50s tunes. > > Stuart > > Stuart Bentley > Research Officer > > -----Original Message----- > From: Ian Jennings [mailto:[log in to unmask]] > Sent: 23 July 2015 16:40 > To: [log in to unmask] > Subject: Re: [UKeiG] Digital Marketing Toolkit - Dennis Potter, York, 4 > September 2015 > > Dennis Potter? > > Ian Jennings > > Metadata Team Leader > Collection Services > Leeds University Library > > 0113 343 5504 > > > -----Original Message----- > From: A general library and information science list for news and discussion. > [mailto:[log in to unmask]] On Behalf Of Sheila Thomas > Sent: 23 July 2015 16:21 > To: [log in to unmask] > Subject: [UKeiG] Digital Marketing Toolkit - Dennis Potter, York, 4 September > 2015 > > Digital Marketing Toolkit > > There is an increasing array of emerging social networking technologies which > can be used to successfully market your information service and Ned Potter > moves beyond the basics to focus on freely available tools which help you > communicate with existing and potential users. > > Venue: The University of York > Date: Friday, 4 September 2015 > > Course Outline: > Moving beyond the social network basics, this course focuses on freely > available tools which help you communicate with existing and potential > users, and how to use them effectively - plus tips, tricks and general best- > practice for marketing online. Topics will include marketing with video, > mobile apps, publishing online, the use of QR codes and Augmented Reality, > and taking social media marketing to the next level. > > Who should attend?: > This course is aimed at anyone who already has experience of social media > but wants explore other online tools and how they can be used for effective > digital communication. > > CILIP's Professional Knowledge and Skills Base (PKSB): > This course supports the following elements of CILIP's PKSB: > 11. Customer Focus, Service Design and Marketing: 11.1 Strategic > marketing > 11. Customer Focus, Service Design and Marketing: 11.2 Communicating > with stakeholders > 12. IT and Communication: 12.4 Social media and collaborative tools > > Speaker - Ned Potter, University of York: > Ned Potter is an academic librarian at the University of York. He speaks and > writes on the subjects of marketing and emerging technologies, and as well > as providing marketing expertise for clients such as Bodleian Libraries and the > British Library Ned has run training courses in a diverse range of countries > including South Africa, Latvia and Australia. His training focuses on tangible > ideas which can be immediately applied when the delegates return to their > desks following a workshop. He is the author of the Library Marketing Toolkit > published by Facet Publishing in 2012, and can be found online at www.ned- > potter.com and @ned_potter. > > Costs (including lunch and refreshments): UKeiG members £200+ VAT at the > current rate; others £245 + VAT at the current rate > > To register your interest in this meeting, reserve a place, or request further > details, please email [log in to unmask] Further details are also > available via the UKeiG website at http://www.cilip.org.uk/uk-einformation- > group/events/ukeig-training-york-digital-marketing-toolkit > > -- > Sheila Thomas BA FCLIP MWeldI MBCS > Weldasearch Manager > TWI Ltd, Granta Park, CB21 6AL, UK > 01223 899295 > www.weldasearch.com > > This e-mail is issued subject to our e-mail disclaimer statement. Please refer > to http://www.twi-global.com/email-disclaimer/ This e-mail is issued subject to our e-mail disclaimer statement. Please refer to http://www.twi-global.com/email-disclaimer/