Dear All,
I'm on the lookout for formative 'real world' case-studies of new product development with a focus upon decision making during concept ideation. Something more than the skimming of the surface often found in 'popular' literature on design and designing is required. At the same time, I'm most interested in cases from live industry projects - rather than controlled studies or experiments.
Many thanks to you all for any help in advance.
James.
Dr James A. Self | Assistant Professor | School of Design & Human Engineering (DHE)
Ulsan National Institute of Science & Technology (UNIST)
email: [log in to unmask] | Tel: +82(0)52 217 2722 | Lab: http://designpracticeresearch.com/
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