Ken and list:
I don't think the the recent twist in this conversation accounts sufficiently for graphic design practice as a communication service necessarily connecting several parties (the nature of communication is connecting) with the graphic designer in this communication-between-parties making one communication contribution to a process that contributes some benefit to society.
There is a designer as author movement and in that case Terry's model of compensation would work fine: the designer conceives the work, writes or otherwise forms the content of the work, designs the form of the work, and distributes the work. Ed Tufte did this with his books (he initially had design help from his designer wife Inge Druckrey and a book designer Howard Gralla) and I believe he was pleased with the financial outcome. In the information age there are an increasing number of projects where the graphic designer also has control over the content's impact in an author-like way but even so information is currently so dense and valuable that the communication designer is often part of a diverse team. Google is coming to UC tomorrow and Thursday to talk and conduct workshops (several of their lead designers are UC alumni) and they and Facebook (also staffed with several UC alumni) are two examples of what I have in mind where communication design makes a very significant contribution as content author but as part of a vast team.
Reflecting back on what I just have written, perhaps only small projects where the communication designer is author - more like craft than professional design - would Terry's model work.
Not a nobel prize winning contribution but my two cents worth.
Mike
Mike Zender
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