Hi Terry,
Thank you for sharing your expertise in graphic design. You say:
"In graphic design, it is similarly easy to assess whether a design is effective and fulfils its intended outcomes. In fact it is trivially easy. If I want a new book cover to increase sales, I can ask a graphic designer to produce a book cover that will (say) result in a 20% increase in sales."
I am attaching an image of the cover of my new book, designed by the wonderful Sara Fanelli. Can you please explain the algorithms through which we determine what proportion of sales is due to Sara's lovely cover design and what proportion is due to my wonderful writing and curation?
Many thanks,
Martin
PS Sara's work is at the same time highly original and informed by a deep knowledge of design history!
Professor Martin Salisbury
Course Leader, MA Children's Book Illustration
Director, The Centre for Children's Book Studies
Cambridge School of Art
0845 196 2351
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http://www.cambridgemashow.com
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