For me this is a very simple matter. I am a designer because I care about design, at all levels, and everywhere. I care about the element of function, just as of construction, and I care equally for delight (to give the nod to that oldest of definitions, Vitruvius’s).
For me it is important that form and content match each other. And it is important that that a text I produce is reasonably elegant, pleasant to look at, and even good to the eye. It grates to find that a well constructed text pursuing a well-conceived argument is presented in an unattractive and off-putting manner (hence my earlier reference to consistency, and double standards). A text is not just the words in sequence. It is, in itself, an object, and as an object is designable. Surely we cannot have forgotten all the McLuhan stuff?
This list has an amazing ability to make the simple complicated, in total contradiction of Bruno Munari’s wonderful insistence that “Progress means simplifying, not complicating”
I shall retire back under my stone and look on in amazement at the goings on her, and the personae who seem to inhabit it. What is so very strange is how different so many are to the personae they chose to put on, here!
Ranulph
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