Hi Teena,
You wrote to Gunnar that ,
' coding signs for meaning-making (eg. dressing words) is what designers
do,'
That is nice rhetoric but misleading and I suggest false..
It's what *some* designers do some of their time. I suggest it is true of
only a small proportion of the people who are professionally known as
designers including the very large contingents of designers outside the Art
and Design fields. Many (and I suggest most) of the people who are
professionally occupied in this larger set of designers do something else,
and are not particularly concerned about meaning making.
Hence my suggestion that it is not necessary to call on ALL designers to fix
any problems with formatting standards of design texts.
Best wishes,
Terry
-----Original Message-----
From: [log in to unmask]
[mailto:[log in to unmask]] On Behalf Of Teena Clerke
Sent: Sunday, 14 September 2014 7:21 AM
To: PhD-Design - This list is for discussion of PhD studies and related
research in Design
Subject: Re: Most fields of Design was The (lack of?) design quality of
academic paper formatting
Hi Gunnar,
>> The relevant issue is not whether the printed pages are "appealing,"
"attractive," or "beautiful." These qualities are worth considering, but
they are not central.
>>
>> The relevant issue is whether the printed pages are legible, easy to
read, and able to transmit the informational content to the reader.
>
in response to your comment, I cite an excerpt from one of the interviews in
my thesis, in which two designers discuss the issue of what to wear at
international typography conferences:
Isabel: It's a minefield, and it's not frivolous.because we're
communicators. And it's important to be aware of in what way people are
communicating, and there's nothing worse than, you know, arriving in your
high heels and a nice frock and everybody being in really nice cut jeans,
you know. I think that's worse than, you know, being overdressed at a
wedding.
Veronica: It's like a kind of fear about sending out the wrong signal, I
suppose.
Teena (naively): Well, I suppose in the end, we're just people, but it's an
impression isn't it?
Veronica: Yes, but I mean, at a typographic conference, that's kind of like
just saying, in the end they're just words. But we're there to talk about
how the words are dressed. So signs and the reading of signs is what
everybody's profession is, you know.
Isabel: Yeah, but I do admire people who just don't feel the need to signify
at all.
Veronica: People who wear Helvetica.
While it may seem frivolous, coding signs for meaning-making (eg. dressing
words) is what designers do, and not just graphic or visual communication
designers.
teena
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