Carlos and Mike,
When you refer to 'preferred state' are you referring to :
the preferred state of the *designed object* (as in 'create a new iphone that knows who you are going to ring) , or
the preferred state of the *world/environment/ context external to the designed object* changed as a result of the effects of that designed object (as in design a car that will have less effect on the environment, or design a political poster that will change voting habits)?
Best wishes,
Terry
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Dr Terence Love
PhD(UWA), BA(Hons) Engin. PGCEd, FDRS, AMIMechE, MISI
Director,
Love Services Pty Ltd
PO Box 226, Quinns Rocks
Western Australia 6030
Tel: +61 (0)4 3497 5848
Fax:+61 (0)8 9305 7629
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-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]] On Behalf Of Paul Mike Zender
Sent: Friday, 19 September 2014 8:19 PM
To: [log in to unmask]
Cc: Paul Mike Zender
Subject: Re: background vs design
Carlos P.:
Understood. The "preferred state" is the outcome part. Communication design seldom measures outcomes, which is why I wish we would consider it as part of the definition of what we do.
SNIP
>Quick note:
>"preferred state" is actually just (one piece of one way of) unpacking
>the concept of "solution".
Mike Zender
University of Cincinnati
Editor, Visible Language
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