Dear Terence,
Thank you for the history induction (very useful indeed) and for kindly sharing your thesis. I didn't set out to answer this question historically. Your reply makes me think that maybe I should.
I take several things from your perspective, namely that design management studies would be a way of searching for this articulation in its present form. That is obviously not all that you said, but certainly something that makes a lot of sense to me. Now, you say at the end of your reply: "Many of the references will need to be found by hard copy search as they are before digitalisation".
Should I assume by this that I am dealing mostly with an historical question?
Should I also assume that to look for present articulations between contemporary authors who self identify as marketers (Kotler being the example that most comes to mind) and those who identify as designers & design theorists, in present times, is a fruitless endeavour? If so, I really can't help asking why.
I have Don (Norman's) recent readings in mind, stressing the need of marketing and design to work closer together, and the ever sense of detachment between the two disciplines both from researching them and from working with both marketers and designers in my practice. Perhaps you're right and this is a matter of history. 'Why so?', I can't help wondering, with history or beyond it.
Many thanks again,
Pedro
PhD Anthropologist/Independent Ethnographic Consultant/Global Partner at Practica LLC
On Saturday, July 19, 2014 9:57 PM, Terence Love <[log in to unmask]> wrote:
Dear Pedro,
There is a substantial research and practice literature in engineering design/product design and marketing in the 1960s, 1970s and 1980s. That was the main time that that issue emerged as a signficant focus of engineering design and product design. It was the basis of models of 'concurrent product design' in the 1980s. It appeared as a topic in the papers of the conference on design methods in 1963.
A key question was how to design things that the marketing departments identified people wanted and would buy.
There was in fact a third player: manufacturing. The real question was 'How to design things that people wanted (marketing) and that departments of manufacturing could make economically and reliably?'
This was a key theme of the design journals of that time and industrial design research - often undertaken in management schools. It could also be seen as the driving force behind the creation of the field of 'design management' in the 1970s.
It was from this early research and new disciplines that emerged in the 80s and 90s the software (and fields of design) relating to computer-aided design and manufacturing, CAE, PLM, and the inclusion of 'green' and environmental factors (in the recent sense) in design practices and software.
Manyof the references will need to be found by hard copy search as they are before digitalisation.
You will find some references and discussion in my phd thesis on social, environmental and ethical factors in design theory available at
http://www.love.com.au/PublicationsTLminisite/Pre2000/PhD_TL.doc
Best wishes,
Terry
--
Dr Terence Love
PhD (UWA), B.A. (Hons) Engin, PGCE. FDRS, AMIMechE, MISI
Director,
Love Services Pty Ltd
PO Box 226, Quinns Rocks Western Australia 6030
Tel: +61 (0)4 3497 5848
Fax:+61 (0)8 9305 7629
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-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]] On Behalf Of Pedro Oliveira
Sent: Saturday, 19 July 2014 9:34 PM
To: [log in to unmask]
Subject: Request for Literature
Dear all,
I am
about to ask what feels like such a naïve question that I might just be offering myself to this list as a lamb to the slaughter. Yet I do need your help on this one. So be it.
I am
looking for literature dealing with open intersections between marketing and design, both as practices and as scientific disciplines. When I say ‘open intersections’ I really mean something as specific as:
1) References where authors who self-identify as being marketers & marketing theorists are discussed side by side with authors who self-identify as designers & design theorists. (I can’t quite imagine Phillip Kottler’s work being mentioned and discussed side by side with some of the eminent designers in this list, but if it has happened, I would need to see it);
2) (and/or) References where themes cutting across the two disciplines (e.g. communication) are compared and contrasted for the sake or articulation between them, rather than just stressing the obvious differences.
Thanking
you in advance.
Pedro
PhD Anthropologist/Independent Ethnographic Consultant/Global Partner at Practica LLC
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