Dear List Members,
I am a current design student who has completed a Bachelor Degree in
Interior and Spatial Design and currently undertaking an Honours degree,
looking into design communication and how we (as designers) can step away
from visually stunning aesthetics of design to articulate our concepts to
clients who are 'non-designers'. Throughout my course of study it became
known to me that we get tied up in speaking our design lingo to
non-designers who potentially have no idea what were talking about. This
became apparent in one of the units I completed. It sparked an interest
when a head of department at my university told me that they had designers
fly over to present to them a new design concept, which contained
beautifully executed CAD drawings and a wonderfully crafted speech telling
them what they needed, all the while this individual was clueless with all
the details of what they were being offered.
I have come to you intuitive designers abroad to seek any readings, advice
or other means that can help present situations where we don't use design
principals to present concepts and instead use other means that work just
effectively but are not used often enough.
Essentially I am aiming to find the following:
What aids in the clients decision making process.
What are other alternatives that designers can use to aid in the decision
making process.
How can we better the relationship between client and designer.
What are the benefits - if any - for designers to step down to their
clients level of understanding to ensure they understand what it is they
are getting involved with.
What methods of research can be used.
And finally, can designers step away from using design principals to
articulate concepts.
I was also wanting to ask if any designers have worked in Perth Western
Australia and have found any flaws when working here and if so are there
any avenues you can suggest be implemented here, which you have used
elsewhere and found effective?
Many thanks in advanced!
Regards,
Lenita.
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