Interesting, Mashable published this today:
Marketing Emails, and Why Data Science Is Like a Good Jockstrap
http://mashable.com/2014/07/17/when-to-send-marketing-email-data/#:eyJzIjoidCIsImkiOiJfdTg5NzR0bWxva2RhbGZ2cyJ9
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Mar Dixon
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On 17 July 2014 10:20, Mike Ellis <[log in to unmask]> wrote:
> Some more excellent data-backed goodness from Colleen Dilenschneider -
> this time about email newsletters and how/why you're using them
>
> http://colleendilen.com/2014/07/16/the-role-of-email-has-
> changed-here-is-how-to-evolve-your-communication-strategy-data/
>
> Struck me reading it how often I've been involved with clients and other
> organisations where email newsletters are on the "absolutely must do this
> but we never measure it and frankly don't quite know why we do it" list...
>
> Well worth a read.
>
> Mike
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital agency:
> http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
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