Colleen isn't speaking to just museums (I know, I know, how dare she). I
this is a brilliant piece and thanks for the email Mike as I had it
bookmarked to read and forgot.
On 17 July 2014 14:43, Birchall, Danny <[log in to unmask]> wrote:
> You're right, having got through the marketing jargon, I don't disagree
> with much if any of what Colleen is saying. But I do think that in the long
> term if you exclusively think of your visitors in categories like 'brand
> evangelists' and the kind of things that you do to them as 'engagement
> funnels' , then you will lose track of the meaningful and affective ways in
> which people relate to museums, ultimately to the detriment of your whole
> organisation.
>
> Danny
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Mike Ellis
> Sent: 17 July 2014 12:59
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> I wholeheartedly agree that everything should be articulated in as simple
> a manner as possible, of course
>
> But: there's useful stuff in there.
>
> Peace out
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital agency:
> http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
>
>
>
> > Catherine Dhanjal, TheAnswer Ltd
> > <mailto:[log in to unmask]>
> > 17 July 2014 12:56
> > You could do the 'can my granny understand it' test. Probably would
> > fail that.
> >
> > Or the 'would I put this in a report to SMT/execs' test. Probably
> > would fail that too.
> >
> >
> >
> > -----Original Message-----
> > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> > Vetch, Paul
> > Sent: 17 July 2014 12:54
> > To: [log in to unmask]
> > Subject: Re: [MCG] Email newsletters
> >
> > I don't think it would be difficult. Buzzword bingo = pointless
> > obfuscation and should be rejected wherever possible; it certainly
> > doesn't help when communicating to different user constituencies who
> > (frankly) don't care about the latest lingo and want a clear and quick
> > articulation of a (basically solid) analysis like this. "may be better
> > suited to targeted engagement of stakeholders" would have done the
> > job, for instance.
> >
> > Paul
> >
> >
> >
> >
> > -----Original Message-----
> > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> > Mike Ellis
> > Sent: 17 July 2014 12:44
> > To: [log in to unmask]
> > Subject: Re: [MCG] Email newsletters
> >
> > For sure, but in seriousness, how might you actually articulate that
> > particular sentence in a way that wouldn't make you sad?
> >
> > I mean, it's office buzzword bingo, but it does also actually make
> > sense too. IMO.
> >
> >
> >
> > _____________________________
> >
> >
> > *Mike Ellis *
> >
> > Thirty8 Digital: a small but perfectly formed digital
> > agency:http://thirty8.co.uk <http://thirty8.co.uk/>
> >
> > * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> >
> >
> >
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> >
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> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> > Vetch, Paul <mailto:[log in to unmask]>
> > 17 July 2014 12:54
> > I don't think it would be difficult. Buzzword bingo = pointless
> > obfuscation and should be rejected wherever possible; it certainly
> > doesn't help when communicating to different user constituencies who
> > (frankly) don't care about the latest lingo and want a clear and quick
> > articulation of a (basically solid) analysis like this. "may be better
> > suited to targeted engagement of stakeholders" would have done the
> > job, for instance.
> >
> > Paul
> >
> >
> >
> >
> > -----Original Message-----
> > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> > Mike Ellis
> > Sent: 17 July 2014 12:44
> > To: [log in to unmask]
> > Subject: Re: [MCG] Email newsletters
> >
> > For sure, but in seriousness, how might you actually articulate that
> > particular sentence in a way that wouldn't make you sad?
> >
> > I mean, it's office buzzword bingo, but it does also actually make
> > sense too. IMO.
> >
> >
> >
> > _____________________________
> >
> >
> > *Mike Ellis *
> >
> > Thirty8 Digital: a small but perfectly formed digital
> > agency:http://thirty8.co.uk <http://thirty8.co.uk/>
> >
> > * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> >
> >
> >
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> > Mike Ellis <mailto:[log in to unmask]>
> > 17 July 2014 12:43
> > For sure, but in seriousness, how might you actually articulate that
> > particular sentence in a way that wouldn't make you sad?
> >
> > I mean, it's office buzzword bingo, but it does also actually make
> > sense too. IMO.
> >
> >
> > Mike Ellis <mailto:[log in to unmask]>
> > 17 July 2014 10:20
> > Some more excellent data-backed goodness from Colleen Dilenschneider -
> > this time about email newsletters and how/why you're using them
> >
> > http://colleendilen.com/2014/07/16/the-role-of-email-has-changed-here-
> > is-how-to-evolve-your-communication-strategy-data/
> >
> > Struck me reading it how often I've been involved with clients and
> > other organisations where email newsletters are on the "absolutely
> > must do this but we never measure it and frankly don't quite know why
> > we do it" list...
> >
> > Well worth a read.
> >
> > Mike
>
> ****************************************************************
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>
>
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