I wholeheartedly agree that everything should be articulated in as
simple a manner as possible, of course
But: there's useful stuff in there.
Peace out
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital
agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> Catherine Dhanjal, TheAnswer Ltd
> <mailto:[log in to unmask]>
> 17 July 2014 12:56
> You could do the 'can my granny understand it' test. Probably would
> fail that.
>
> Or the 'would I put this in a report to SMT/execs' test. Probably
> would fail that too.
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Vetch, Paul
> Sent: 17 July 2014 12:54
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> I don't think it would be difficult. Buzzword bingo = pointless
> obfuscation and should be rejected wherever possible; it certainly
> doesn't help when communicating to different user constituencies who
> (frankly) don't care about the latest lingo and want a clear and quick
> articulation of a (basically solid) analysis like this. "may be better
> suited to targeted engagement of stakeholders" would have done the
> job, for instance.
>
> Paul
>
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Mike Ellis
> Sent: 17 July 2014 12:44
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> For sure, but in seriousness, how might you actually articulate that
> particular sentence in a way that wouldn't make you sad?
>
> I mean, it's office buzzword bingo, but it does also actually make
> sense too. IMO.
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital
> agency:http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
>
>
>
>
> ****************************************************************
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> Vetch, Paul <mailto:[log in to unmask]>
> 17 July 2014 12:54
> I don't think it would be difficult. Buzzword bingo = pointless
> obfuscation and should be rejected wherever possible; it certainly
> doesn't help when communicating to different user constituencies who
> (frankly) don't care about the latest lingo and want a clear and quick
> articulation of a (basically solid) analysis like this. "may be better
> suited to targeted engagement of stakeholders" would have done the
> job, for instance.
>
> Paul
>
>
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Mike Ellis
> Sent: 17 July 2014 12:44
> To: [log in to unmask]
> Subject: Re: [MCG] Email newsletters
>
> For sure, but in seriousness, how might you actually articulate that
> particular sentence in a way that wouldn't make you sad?
>
> I mean, it's office buzzword bingo, but it does also actually make
> sense too. IMO.
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital
> agency:http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
>
>
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
> Mike Ellis <mailto:[log in to unmask]>
> 17 July 2014 12:43
> For sure, but in seriousness, how might you actually articulate that
> particular sentence in a way that wouldn't make you sad?
>
> I mean, it's office buzzword bingo, but it does also actually make
> sense too. IMO.
>
>
> Mike Ellis <mailto:[log in to unmask]>
> 17 July 2014 10:20
> Some more excellent data-backed goodness from Colleen Dilenschneider -
> this time about email newsletters and how/why you're using them
>
> http://colleendilen.com/2014/07/16/the-role-of-email-has-changed-here-is-how-to-evolve-your-communication-strategy-data/
>
> Struck me reading it how often I've been involved with clients and
> other organisations where email newsletters are on the "absolutely
> must do this but we never measure it and frankly don't quite know why
> we do it" list...
>
> Well worth a read.
>
> Mike
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