Hi Marcio,
Thanks for sharing your article.
I did enjoy reading it.
Your articulation of DT as an integral part of the overall Design Process
is a valuable takeaway.
Design thinkers are able to verbally articulate better...
Whereas as traditional designers (doers) externalise visually...
I have been wondering if the latter contains barriers of communication.
Nijoo
On Sun, May 4, 2014 at 6:17 AM, Marcio Dupont <[log in to unmask]>wrote:
> Dear all:
>
> Sharing my article "Design thinking is not design".
>
> This article arises from a design conference in São Paulo, Brazil with the
> speaker and other participants.
>
> It´s a critic to the superficial use of Design Thinking nowadays
> simplifying the Design Process.
>
> I´m not again Design Thinking per se, just its wrong application
> (sometimes) at academia and business.
>
> Hope you enjoy! Read the spanish and português version at the bottom.
>
> Visit:
>
> http://designresearchportal.wordpress.com/2014/05/01/design-thinking-is-not-design-2/
>
> Thanks for reading!
>
> Marcio C. de C. Dupont
> Healthcare Industrial Designer
>
> Brasil / México / United States
> Linkedin <http://www.linkedin.com/in/marciodupont>
>
>
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Regards- Nijoo Dubey
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Faculty of Industrial design
Co-Ordinator NID Asian Paints Colour Research Lab.
National Institute of Design
Paldi, Ahmedabad 380007
India
T: +91 9898149364
E: [log in to unmask]
U: http://in.linkedin.com/pub/nijoo-dubey/5/4b9/309 www.nid.edu
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